Angelina Jolie’s New Purpose-Driven Fashion Brand, Atelier Jolie, to Be Launched Soon

Atelier Jolie

Angelina Jolie is back in the limelight after her recent announcements; not only will she be starring in the upcoming Maria Callas biopic directed by Pablo Lorrain, but she has also decided to launch a clothing brand: Atelier Jolie. It will be a brand focused on sustainability and creating social impact. Atelier Jolie seeks to address the textile waste crisis and foster self-expression through repair, upcycling, and heirloom garment creation.

Atelier Jolie – A Sustainable Solution

Atelier Jolie – A Sustainable Solution

Recently, Angelina Jolie announced the launch of her fashion brand, Atelier Jolie. The idea is to create a place where designers, tailors, and different artists could work together to achieve one goal. The aim of her brand is to utilize high-quality vintage material and deadstock that already exists and contribute to the global movement of sustainable fashion. Jolie has always recognized the need to give back to society in every possible way, and building this fashion brand is another effort to make the world a better place to live. The idea is to repair, upcycle, and perfect fit so that people can revive pieces in their own closets, which leads to waste reduction. In her personal life, Jolie has always promoted recycling her outfits, and recently her family was seen wearing pieces from Jolie’s own wardrobe at the premiere of her Marvel film, Eternals.

Angelina Jolie’s Other Social Welfare Projects

There is no doubt that Jolie has been one of the most dedicated activists. Over the years, Jolie has worked for the UN Refugee Agency, undertaking more than 60 field missions. With her platform and influence, Jolie has consistently spoken out about the unsustainable growth of displaced people and the need for international humanitarian organizations to respond effectively. Her commitment to refugee causes, along with her artistic efforts, may lead Jolie to make a significant impact through Atelier Jolie, both in promoting sustainable fashion practices and empowering individuals who have been overlooked.

Cubicles Are Having a Major Moment In the Fashion Industry

While cubicles were initially designed as an efficient way to work, they’ve long been the butt of many jokes in the workplace. Now, thanks to some innovative companies, like Chanel and Versace, there’s a renewed interest in looking good at work and creating stylish work environments that aren’t just more productive but are also enjoyable to be in every day. With their campaign with Euphoria actress Chloe Cherry, Versace managed to have people looking at the workplace and its fashion in a new light.

Dystopian Corporate Wonderland

Cubicles are back with a bang. Costume Designer Sarah Edwards validates it and says that they are hot stuff this season. When dressing up the cast for Severance, Edwards spent months inside an office with Ben Stiller, Adam Scott, and the remaining cast, creating a dystopian corporate wonderland that has captured viewers’ imagination, including more than a few fashion pros. The cast was dressed up during the peak work-from-home hours. Every store she looked in had nothing that matched what she was looking for. Ben wanted to produce this happening in an alternate reality. So, Sarah Edwards created her alternate reality in terms of clothing workwear.

Role of Vintage TV and Movies in the Creation of Another Reality

The creation of another reality takes beloved vintage TV and movies and makes them into current cultural desires. When 2020 brought with it a whole host of new problems, the original American adaptation of The Office became the most streamed show in the country. It transitioned from overt criticism of corporate culture to a fantasy. When faced with sudden open office spaces, photographers and creative directors brainstormed the newest approach to fashion campaigns and social media mood boards. The outcome was the reflection of what we cannot have. The summer fashion statement of 2022 is a retro cubicle with a landline, industrial carpet, and stark LED lighting.

A Version of the World

The latest trends suggest that the recent office-themed campaigns are broader — they include a lot of workplace representation, not just clothing for the workplace. Why? The reason is that the corporate world is a reality unto itself. However, the hard fact remains that owing to the recent happenings in the world, we have still not returned to that reality that existed before and keep living in a new, alternative version. Fashion’s purpose is to help bring a dash of normality into the newer version. With ad campaigns and model shoots in the heart of empty corporate offices, cubicles are the new spot to be fashionable in.