Tenniscore Reigns This Summer

Summer is here, and with it comes the time to get out of the layers and embrace the summer fashion. This seasons’ aesthetic is all about the sporty-chic vibe. Thanks to social media, Tenniscore is ruling the fashion world. It is basically synonymous with athleisure, but something that would be worn on the court – think breezy pants, pleated skirts, and polo necks along with minimal jewelry.

Brands are coming up with their own spins on the classic uniforms. If you wish to serve up spring and summer style goals by embracing this fashion aesthetic, then read this round-up of three must-have Tenniscore inspired clothing.

Marysia’s Steffi Skirt

If Marysia’s resort and swimwear line lives in your head rent-free, then you will love this functional yet fashionable design of their tennis collection. This Steffi skirt made out of stretch recycled-seersucker belongs to the ‘Sport Clean’ activewear collection. The brand’s signature scalloping, which was the reason behind their swimwear’s unique identity, is also incorporated in tennis wear. For full coverage on the court and added functionality, the skirt comes with built-in shorts. Pair the skirt with the same color halter top and rock the monochromatic look.

Sporty and Rich’s Jersey Sweatshirt

This is a sweatshirt that exudes retro vibes and reminds you of childhood. The loose fit of the sweatshirt makes it comfortable to wear on and off the court. It is made out of cotton-jersey material with a touch of retro, printed on the chest. You can pair it with matching shorts and sneakers.

Recreational Habit’s Striped Cotton Short

These soft-blue ferry cotton shorts from Recreational Habit is an amazing substitute for biker shorts. Whether you are on the court or just lazing around in the house, the striped cotton shorts work great. The shorts offer deep side pockets. It is fashioned to be worn as a set with Martha’s blue cotton shirt.

Nextail Predicts the Future of Fashion Is Female Leadership

Meryl Streep in "The Devil Wears Prada"

When the movie The Devil Wears Prada came out in 2006, the world saw a new type of leadership in fashion – one dominated by a strong female leader (played by Meryl Streep). And, although the story focused on a fashion magazine, and the main character was reportedly based on the real-life editor of Vogue Anna Wintour, it seems like we’ll be seeing more and more women in power in fashion. At least, that’s what Nextail is saying.

More Female CEOs

Business People Having a Board Meeting Led by a Woman Nextail is a cloud-based SaaS platform that assists with automation solutions in merchandising. Their latest report says that the modern chief executive officer in fashion is an ecologically aware and digitally savvy woman. In its “Fashion’s Newest CEOs at the top of 2021” report, Nextail shows a growing number of new women CEOs. The company also reports that fashion brands are now looking for a new type of skill set in leadership positions where risk aversion and sustainability are top priorities. Nextail says that it’s these types of shifts that are paving the way for more women in power in the industry.

The Ideal CEO Profile Has Changed

Nextail also reports that fashion companies are looking to hire CEOs who can bring in “increased experience” in three main areas: 1) product (marketing, design, and brand), 2) analytical (finance, strategy, and merchandise planning), and 3) operations (logistics, HR, and supply chain). As a result of this shift, Nextail found a 95% growth in female leadership as compared to their previous year’s report.

Helena Helmersson, the new CEO of H&M

Two prime examples of newly-appointed women CEOs in fashion are Sonia Syngal at Gap and Helena Helmersson at H&M. Nextail emphasized the immediate boost in sales and performance that both women brought to the brands and explained it with their unique skill set that matched the new hiring paradigm of recent months.

We’re yet to see whether Nextail’s report is realistic or not, but one thing’s for sure; these are truly exciting times for fashion.