Fast fashion has become a way of life for many people. With TikTok promoting a new trend every day, and the general populace being bombarded with a barrage of clothing in videos, it has become the norm to shop more and more each day. With brands like Shein, which price their products around the range of $5-$17, it’s easy to buy and discard without burning a hole in your pocket. How does one ensure that they indulge in mindful shopping instead of senseless buying?
Alec Leach, the writer of The World Is On Fife and We’re Still Buying Shoes talks about how to build a better relationship with shopping. The British writer points out how the act of shopping is a way for most to bring something new into their life. However, he stresses that it is only possible when we indulge in mindful shopping. The sustainability consultant elaborates that consumption will only increase over time, and to be a mindful shopper means to become a more active observer during the process.
The Keys to Mindful Shopping
The first key to mindful shopping is to stay away from the trend-mania that has taken over the fashion world. Fast-fashion brands don’t have a particular aesthetic, instead making it look like the trends are changing every day. For a better shopping experience, embrace your own personal style instead of running behind a particular trend dominating the market. Just because something has captured your heart doesn’t mean you should buy it immediately. The second key to shopping better and making mindful choices is to become a better observer. In his book, Leach talks about how we expect a new item to change our life, but usually end up having our hopes dashed. Putting time and carefully researching before buying something can make all the difference between just liking your purchase and loving it.