When it was announced that Simone Rocha has partnered with H&M to collaborate on a joint collection, fans of both sides were anxious to find out what would come out of it. And now that the collection is widely available to everyone, it is clear that it was a success.
The Simone Rocha x H&M Collection Is a Success
The inspiration behind the Simone Rocha x H&M collection is a sensitive reflection of the designer’s roots and emotions. It has hints of Ireland and Hong Kong, and it heavily focuses on texture, shape, intimacy, and joy. Models show a tribute to family, history, and tactility that are innately part of Rocha’s fashion world.
Simone shared that her goal with this joint collection was to create womenswear, menswear, and childrenswear that people would feel comfortable wearing and will treasure for years to come. The idea was to make a complete wardrobe for everyone in the family with that unmistakable Simone Rocha aesthetic. It’s the first time that the Irish designer has offered children’s and men’s designs.
Rocha’s Signature Womenswear
Women will be happy with the breathable materials and everyday designs that are both stylish and comfortable to wear. There are floral dresses with broderie anglaise detailing made from organic cotton, as well as classic trenches, tulle apron tops and dresses, short cloque dresses, and check trousers. Basically, something for everyone. The signature Rocha elements are present all throughout the collection: floral motifs, special tinsels, embellishments, spherical cutouts, and full skirts.
What makes the Simone Rocha x H&M collection such a success is its well-rounded offer. Women can find everyday wear like spongy hoodies and joggers, and then they can put on a classy t-shirt decorated with pearls or a chic tweed for a date night with their loved one. Given the great interest from clients, we are yet to see whether a second collaboration is in the making.