40 Hidden Messages People Didn’t Expect to Find on Everyday Products


Do you actually read the labels on the products you use every day? Some brands and companies go out of their way to surprise their customers with cute and funny messages. Sometimes, all it takes to stand out from the competition is a clever message at the bottom of a bottle or tucked away in the label of your shirt. Here are 40 hidden messages people found on everyday products that will make you want to check every single label!

A Shirt Tag from Top Gear

Top Gear are known for their funny shirt tags and they happen to change their tag message from time to time. This one says: “This shirt was tested on animals. It didn’t fit!” It’s a clever way to make their customers smile!

A Shirt Tag from Top Gear

You already know that testing products on animals is not acceptable, especially in the cosmetics industry. Since there is no reason why anyone would test a clothing item on an animal, Top Gear decided to take advantage of the popular “not tested on animals” tag and flip it around!

The Offensive Wine Box

How many times did you try to open a cardboard box only to find out that you are holding the wrong end? Don’t worry, it has happened to all of us! Even the best sometimes make these rookie mistakes.

The Offensive Wine Box

At least these large wine boxes will make you laugh if you try to open them on the wrong end. While some might find this too straight forward or even unprofessional for a brand packaging, we must admit that it is pretty clever!

Hidden Message in a Gaming Headset

We wouldn’t normally open up a headset unless we needed to fix something, or at least try to do so. After all, you need some level of technical knowledge to be able to understand what is going on inside one of these devices.

Hidden Message in a Gaming Headset

This person opened up their gaming headset to replace a cord but they came across this hidden message that they would otherwise never find. They did seem a bit too nosey so this hidden message in the headset is well deserved.

Hidden Message Under the Label

Do you ever take labels off of bottles when you’re bored or you need something to fidget with? It looks like someone was just playing around when they found a hidden and very adorable message under the label of this bottle of beer.

Hidden Message Under the Label

This beer bottle looks quite ordinary on the outside. You would never expect to find a tiny sloth playing hide and seek under the barcode on the label. Now that you found the adorable creature, it’s your turn to hide!

The Secret Footrest Message

This looks like an ordinary footrest, doesn’t it? Many people wouldn’t even think anything of it if they saw this footrest in a car. However, even though it looks quite ordinary at the first glance, it has a secret message hiding right on its surface.

The Secret Footrest Message

Someone noticed that the pattern on the footrest is actually Morse Code. This secret code revealed a message that says “Sand Snow Rivers Rocks.” Still, we don’t think every user notices this unexpected detail.

Adorable Coconut Water

This is by far the most adorable packaging we’ve seen, especially for something like coconut water. If you flip the water upside down, you will find that the bottom of the bottle says “stop looking at my bottom.”

Adorable Coconut Water

Such a clever idea will make you choose this brand of coconut water over any other and that’s exactly what companies try to achieve with messages like these. You must admit, it is so cute that you would probably buy it again!

Unique Swiss Water Bottle

You know how water bottles usually tell you that the water you’re drinking comes from natural springs? Well, this Swiss water brand decided to take things to the next level with its unique water bottle design.

Unique Swiss Water Bottle

While this is not specifically a hidden message with words, it is a very visual message that represents the authenticity of this brand. The bottom of the bottle is actually shaped like the mountain where the water spring is located.

The Floral Raincoat

This person certainly didn’t expect their raincoat to come with a hidden pattern. We are not sure which brand is behind this clever raincoat but it certainly looks like something we would buy. Apparently, the entire raincoat changes its pattern when wet.

The Floral Raincoat

The floral pattern is only visible in the rain so, if you were expecting a plain blue raincoat, you are in for a big surprise! This seems like a great way to brighten up someone’s day, especially in gloomy and rainy weather.

Slapping Pandas Not Allowed

Talk about random instruction messages! Here’s another clothes label that features clear washing instructions, along with quite an unusual message. Apparently, this shirt forbids you to slap pandas under any circumstance.

Slapping Pandas Not Allowed

The question is, who would hit pandas in the first place? Those are such adorable and fluffy creatures that deserve to be treated well. We get that the manufacturer was trying to be funny, although this message is a bit too random.

Smiley Faces

Here’s a pleasant surprise someone found when they were removing their keyboard knobs. You wouldn’t normally expect to find anything under keyboard knobs other than some dust. Well, this manufacturer prepared a little surprise for their customers.

Smiley Faces

There were two adorable smiley faces hiding under the knobs, waiting for someone to discover them. There is absolutely nothing that points to these two smiley faces, which makes it even more surprising when you actually discover them.

Small Note on the Beer Can

The person who discovered this message was drinking this beer for years but they just noticed the small note on the top of the beer can. It says that the beer is family-owned, operated, and argued over.

Small Note on the Beer Can

It’s quite a clever message that gives you a feeling of connection with the brand. After all, you can imagine how difficult it is to run a family business where business decisions can often get mixed up with emotions!

Fashion Affirmation

Sometimes you just need a bit of extra pep talk in your day. This fashion label will certainly help you boost your confidence and feel amazing while wearing it. However, you’ve got to admit it’s not something you’d expect to see every day.

Fashion Affirmation

We’re not sure what brand is behind this but there is no doubt that they found a way to stand out. Perhaps you should check the labels on your clothes from now on, you might find an unexpected surprise!

You Might Need These

Whoever bought this cable was surprised by the message that sounded like something out of a Jason Bourne movie. Apparently, the manufacturer is well aware that this cable can be used for more than just its tech purpose.

You Might Need These

The message says you can also use it to tie someone up if you ever find yourself in a situation where you must do so. When you think about it, it’s good to have something handy like this around, just in case!

The Pancake Mix Bag

Here’s another clever way for a brand to attract attention. This message was printed on a bag of pancake mix and it states the obvious – there will be some pancakes in your future. Either whoever made the bag is psychic or it is pretty obvious that you will be making pancakes soon!

The Pancake Mix Bag

Either way, it surely made us laugh! The next time you look for a pancake mix at the store, you might as well look for this one, it will brighten your day to find adorable hidden messages around you!

Care Instructions on a Kid’s Swim Diaper

Here’s another care instructions label with quite straight forward instructions. Basically, you’ve got two options, either follow the instructions for the best result, or the ones for the worst result. Whichever way you choose, you will surely have a laugh!

Care Instructions On A Kid’s Swim Diaper

If you want the worst possible results, follow the rough instructions that include drying the item on a roof rack. We still advise you to stick to the first line of instructions, just so you don’t mess up the item!

The Polite Yogurt

This yogurt definitely made someone’s day with such a cute message on the wrapper. Right when you peel the top off, it says “hi,” just like the yogurt is greeting you. We haven’t seen any products with such a cute message yet.

The Polite Yogurt

A message like this goes to show how little it takes to brighten someone’s day. It’s a small gesture on behalf of the company behind the product but it will make a big difference in their branding and reputation.

Circuit Board of a Space Vehicle

Here’s another circuit board that’s hiding a secret message. However, this message was not sent to any of us. Instead, it is supposed to be a greeting for aliens who come across this device, just so they know it was made by humans here on Earth.

Circuit Board Of A Space Vehicle

Oh yeah, did we mention that this is an actual circuit board of a vehicle that was sent to space? If there really is any life out there, they could’ve found it and discovered that we’re right here on Earth. Who knows what’s hiding out there!

The Serial Number on a Toilet

Someone noticed this serial number seemed a bit too odd. This is a toilet in a bar with a very unique label on it. It really takes an eye for details to notice such a clever message hidden in plain sight.

The Serial Number on a Toilet

If you’re not sure what’s going on here, take a better look at the picture, especially the serial number on the toilet. Pronounce the number out loud and you’ll understand what the fuss is all about.

A Bird on a Circuit Board

Here’s another circuit board with something strange on it that looks like it doesn’t belong there. What’s odd here is that we are not talking about a secret message but rather a small icon of a bird. How random!

A Bird on a Circuit Board

Perhaps the bird has some sort of secret meaning we are not able to figure out… It could just be a random detail too. Maybe the manufacturer just likes birds enough to add them to their design. What is it with circuit boards nowadays?

The Batman Coffee Mug

If you’re a huge Batman fan, you might have this mug at home! If you do, check the bottom of it to see if there are any hidden messages there. This person flipped the mug over only to find some unexpected instructions.

The Batman Coffee Mug

Apparently, you should be using the mug on the other side, in case you didn’t figure that out already! What can we say, the manufacturer has the right and the obligation to warn us not to use their products the wrong way.

An Odd Chocolate Bar Found in Montréal Gas Station

Here’s a rather odd chocolate bar someone found in a Montreal Gas Station. While this isn’t really a hidden message, it is a very unexpected one. Apparently, the chocolate is called Oh Henry! 4:25, which is the time it should be eaten.

An Odd Chocolate Bar Found in Montréal Gas Station

As the label says, the bar was formulated to soothe the hunger that comes five minutes after 4:20, not a minute sooner or later. You really have to be careful with one of these, you don’t want to miss the perfect timing for the first bite!

Sparkling Ice Bottle Label

Here’s a label with some really good life advice on it. This sparkling ice bottle has a really good tip on how you should live your life. Chill for the best results, both in life and when drinking some refreshing ice water!

Sparkling Ice Bottle Label

Not many brands get so creative with their product packaging so it’s really pleasant to be surprised by messages like these. Next time you feel like getting some ice water, look for the one with life advice on it!

Another Shirt Tag Message

“Don’t let anyone put a label on you,” says a label on this shirt. Kind of ironic, don’t you think? Still, it’s a clever message to pass along, especially nowadays when people are so fond of labeling everything around them.

Another Shirt Tag Message

This brand really found a way to strike back and brighten someone’s day. If anything, they got their customer’s attention and will most likely earn some loyalty from their customer base. It’s a win-win situation!

Under the Bed in Our Cruise Liner’s Cabin

This is by far the last thing you would expect under the bed in a cruise liner’s cabin. Do you ever check what is hiding under there when you get to your hotel room or a cruise cabin? It looks like someone was curious enough to take a peek.

Under the Bed in Our Cruise Liner’s Cabin

What they found was a message that says you should make use of the gym on board instead of losing calories by bending under the bed. It’s pretty good advice, after all! The only question is whether all guests find this message or not!

Glasses With a Cute Message

It’s sad to see movies and TV shows putting people with glasses under a negative spotlight. If anything, glasses make people look more intelligent and they are nothing to be ashamed of. Instead, one should be proud of their appearance.

Glasses With a Cute Message

These glasses have a very cute message that will reassure you that you look good while wearing them. It seems like a great way to boost people’s confidence and shatter the negativity centered around wearing glasses.

Author’s Portrait in a Tabletop Game

Are you a fan of tabletop games? This person noticed a tiny detail on the wall and, upon inspection, they found that it was actually the author’s portrait. Can you imagine that! What a sneaky move!

Author’s Portrait in a Tabletop Game

If you take a closer look at the picture, the portrait fits in quite nicely. In fact, we probably wouldn’t have even noticed it ourselves if someone didn’t bring it up. Perhaps there are other hidden photos in there as well!

The Back of a Revision Book

Way to make us paranoid! Someone found this small note at the back of their revision book that says: “contains absolutely no secret messages (wink).” This definitely makes us wonder what is hiding inside this book.

The Back of a Revision Book

We wonder if this person went back through the book to find the hidden messages, which are supposedly not there at all. Perhaps this is just a trick to make you revise the content again. In that case, well done!

Sobe’s Employees

Looks like Sobe isn’t checking in on their employees too often. Someone found a message at the bottom of a bottle that says “Help, I’m trapped in the Sobe factory.” This American brand of tea and beverages is using some strange marketing strategies.

Sobe’s Employees

The hidden product messages on Sobe’s packaging do seem a bit concerning! Perhaps someone should check what’s going on there. Still, this is one of the most interesting messages we’ve found here!

CCTV With the Number 1984

This might be a bit confusing if you haven’t read George Orwell’s novel titled 1984. Namely, in the novel, there are strict dystopian laws and surveillance systems put in place to track every citizen’s move.

CCTV With the Number 1984

Everything from cameras, audio bugs, and various devices were used to spy on people’s lives. Here’s a real-life photo of a CCTV camera with a number 1984 on it. Someone was obviously trying to send us a message!

Dental Pain

Here’s another clothing tag with a rather strange message on it. It looks like someone was having dental pain while making this shirt and they decided to make it known by printing a message on the tag.

Dental Pain

This isn’t really what you would expect to find on a shirt tag but what can you do? Perhaps there’s a more specific meaning to this that we’re not able to understand. If anything, we hope their dental pain wasn’t so bad!

Surprise on a Can

This might not be as cute as the yogurt that said “hi” but it’s still a pleasant surprise. The tab on this can will greet you when you open it with a “yo” written on the top. Perhaps “yo” fits the vibe better than “hi.”

Surprise on a Can

Either way, it probably made someone smile and that’s all that matters! This makes us wonder if there are any other drinks or bottles out there with messages like these. We might as well go out and explore!

Looking Out for Their Customers

Every clothing company seems to have a variety of target audiences and Spencer Hart is no different. It seems unlikely though that this tailor would resort to sneaking hidden messages into the labels of their suits and shirts.

Looking Out for Their Customers

It seems like Spencer Hart felt like making an exception to the rule and slipped in a cheeky little message for whoever purchased this product. They made their wishes clear and while we had to blur out one of the words, you can probably work out what it is…

Essential Washing Instructions

We all check the label for washing instructions the first time we wash a new item of clothing. After all, you don’t want to mess up the temperature or detergent and end up ruining your clothes.

Essential Washing Instructions

This kid’s shirt came with very straight forward washing instructions that even reminded you to remove the child from the clothes before washing the item. This doesn’t sound like something anyone would forget to do but it’s always better to be safe than sorry!

Secret Thanks

When it comes to game consoles, you’d expect to find hidden messages in the actual video games, not the controllers that you use to play. If you move the control stick down far enough on Nintendo Switch Pro Controllers, you will see a message that says the following: “THX2 ALLGAMEFANS.”

Secret Thanks

While it’s not completely necessary, it’s a nice little touch that shows how grateful Nintendo is to all of the people around the world who have supported their brand over the last few decades.

Sock Factor

Sadly, we live in a time where people actually need to be shown how not to wear socks. In this day and age, you’d expect most people to understand that socks are supposed to be worn on one’s feet.

Sock Factor

And yet, there are some individuals who believe that socks actually have a variety of purposes. This sock company felt the need to show some of the ways that people shouldn’t wear socks. While putting a sock over one’s head is obviously dangerous, we weren’t even allowed to show the second restriction…

A Hidden Message of Equality

Gender equality seems to have galvanized virtually every aspect of human life in recent times. As time goes on, the stereotypical gender roles in relationships are blurring, with fewer expectations of what the man and woman should bring to the household.

A Hidden Message of Equality

Many couples these days will evenly cook and clean and this label clearly demonstrates that. However, the hidden message does seem to want to remind more traditional couples that doing laundry can be done by either gender.

Gotcha!

For years now, kids (and immature adults) have been playing “The Circle Game.” You know, the one where one holds out their hand below waist level and makes a circular shape. If someone else sees the circle, the instigator gets to punch the victim in the arm.

Gotcha!

At the following burger restaurant, a member of staff removed a loose panel to find the gesture printed on a box. This begs the question, who gets to punch him? The company that made the hidden message?

A Mug Shot

Anyone who has used a coffee cup in their life knows that the best way to use it is to drink the coffee from the end that the coffee is poured into.

A Mug Shot

For some reason though, this company decided to attach this unnecessary piece of advice to the bottom of this coffee cup. “For best results, use other side” would be a perfectly fine instruction in many other scenarios. On a coffee cup though? We think it’s a waste of letters.

Underneath the Circuit Board

Circuit boards are already complicated enough, the last thing you need are hidden messages that make things even more confusing. Sometimes, manufacturers use clever references or funny messages to greet the user who decided to take a deeper look at their product.

Underneath the Circuit Board

This particular circuit board has a message that says “Don’t be seduced by the dark side, Luke,” which is a clear reference to Star Wars. We are sure that Star Wars fans would appreciate a message like this!

Lotion at the Hotel

Someone found this lotion in their hotel room and, even though it is not unusual for hotels to provide small lotions and soaps, this one had quite an odd message on it. All lotion tubes have some sort of instructions printed out on the back.

Lotion at the Hotel

This one, however, had very strange instructions as to how you should use the product. It’s clear that the lotion should be used after showering, although the second part of the message will leave you with some questions.

 

What a Screwjob

Anyone who has had a Playstation over the years or plays on this gaming console excessively will be all too familiar with its iconic four symbols. That square, triangle, circle, and ex are synonymous with Playstation and have appeared in all of the consoles that have come out over the years.

What a Screwjob

We had no idea though that certain PS4’s have screws with the four symbols on them. We’re unsure if these screws can be found on all PS4’s. Whoever’s reading, feel free to confirm that to us somehow.

So Shady

It’s funny what can surprise people when they least expect it. The following person couldn’t help but share online the moment that they discovered a hidden “message” on their sunglasses.

So Shady

It wasn’t exactly a message, it was simply the name of the brand. However, they were amazed to see how it only appeared when they breathed over the surface to wipe off the dust. It just goes to show that some hidden messages are better hidden than others.

Super Fly

If you’ve ever seen that classic scene of Ben Stiller’s character in the movie There’s Something About Mary, you’ll probably appreciate the following hidden message. Seriously, do men really need to be reminded of this?

Super Fly

Yes, how one adjusts their fly shouldn’t be underestimated. Terrible things can happen if one moves the zip carelessly. For that reason alone, we appreciate the thought that went into including this hidden message. It is more of a warning sign than anything else.

Give Me a Sand

Some products have hidden messages that are more meaningful than others. At first, though, we were a little perplexed by the following message.

Give Me a Sand

With so much emphasis on being mindful of the environment and reducing cruelty to animals, we forget that a lot of these causes are in service of our own existence. In many cases, it’s about looking outside of our trivial human needs that will ultimately come around and benefit us in the long run. These sneakers say it all.

Life Skills Attached

While some clothes have instructions on how to wash them, this one took things to a whole new level.  Not everyone can necessarily afford to have a lawyer, but the other two life instructions seem to be very realistic.

Life Skills Attached

We feel like people’s lives would be much better if they engaged in more exercise and took a step back from social media. However, we are confident that this shirt wasn’t actually made with unicorn feathers.

Fortune Cookies? More Like Fortune Sticks

If you’ve been to a Chinese restaurant at all recently, you have probably seen or used a pair of chopsticks from time to time. Moreover, you have probably been given some fortune cookies that will provide some cryptic message about your future.

Fortune Cookies? More Like Fortune Sticks

But have you ever received chopsticks that have a hidden message on the packaging? We think this might be the first time we’ve ever seen anything quite like this. Are all the messages the same though?

You Seem Curious

This packet of sweets had an unexpected secret message hiding at the very bottom. The thing is, you wouldn’t see this message at all unless you open up the bottom section, which is not something that people usually do.

You Seem Curious

It looks like this person was curious enough to check what’s going on down there so they decided to take a peek at the bottom side of the packaging. If anything, this adorable message must’ve made them smile!

 

Fool-Proof Plan

It seems like the following product is supposed to be applied to pets as a form of a shampoo. However, what many will ignore is the fact that pets are likely to try to get out of the home as soon as a coat of this stuff is applied, which completely defeats the purpose of it.

Fool-Proof Plan

So this company decided to add the following piece of advice to prepare owners for the steps following usage. Apparently, they believe that our pets are smarter than we are.

So True

While it’s not exactly the most hygienic thing to do, so many of us are guilty of playing on our phones while we are sitting on the toilet. It’s actually really disgusting when you think about it.

So True

And that’s where the following bathroom appliance comes into play. They are well aware that sometimes, we forget to take our electronic devices into the bathroom with us. So they have included this cheeky little message to get a rise out of us.

OK, Captain Obvious

Some instructions on clothes are clearer than others and if ever there was a label that got straight to the point, it has to be this one.

OK, Captain Obvious

Generally speaking, instructions on clothes don’t need to tell who’s wearing it that it needs to be washed if it is dirty. That seems to be a principle that most people will already realize. And yet, this company felt like it was still something that some people needed reminding of.

Water Bottle Pun

What a clever use of words for a brand with a fish as their logo! This bottle of water has a photo of a fish swimming around with the words “if you’re thirsty, just let minnow.” It’s the kind of message that will make you choose this bottle over any other.

Water Bottle Pun

What makes you choose one bottle of water over another? Perhaps a funny pun like this one would tip you to one side. It certainly is a great way for brands to capture attention and grow their brand without expensive investments!

Jeans Tested on Animals

Here’s another clothing item that was “tested on animals.” Apparently, the pants didn’t fit very well. We wonder what animal they had in mind? You certainly wouldn’t expect to find a tag like this hiding under the buttons.

Jeans Tested on Animals

Next time you go shopping for pants, look for these hidden tags under the buttons or inside the pockets. You never know what kind of unexpected surprise you will come across! If anything, this new trend of hiding messages makes shopping even more fun.

For Worst Results

This care instruction tag also includes both the instructions for the best and the worst results. This isn’t the first tag of this kind we’ve seen on this list. If you don’t want the best results, then follow the second line of care instructions.

For Worst Results

Simply drag the item in a puddle behind your car and blow dry it on a roof rack. For best results, do the complete opposite! These are some pretty useless instructions, although they will most likely make you laugh when you first see them!

Challenge Expected

It’s tough enough to find a shirt that you like the look of in a clothes store, nevermind finding the right size t-shirt – that one that isn’t too tight or too loose.

Challenge Expected

And yet, this clothes brand has no problem joking around with their customers. Take this label, for example, which dares customers to try on a smaller size, just for fun. The reality though is that some people just don’t have enough time for that kind of fun.

Fanta’s Smiley Face

Last but not least, someone found this hidden smiley face under the label on a Fanta bottle. It’s not a very specific message but it’s a cute one! They certainly didn’t expect this tiny emoji hiding under there.

Fanta’s Smiley Face

Fanta has always been creative with its labels and packaging and, even though this is a very small detail, it still draws attention when you find it. We will definitely be on a lookout for smiley faces next time we buy Fanta!