Over the past recent years, Greenwashing has become a prominent fashion trend. Often containing misleading and falsified environmental claims, greenwashing is now hugely used by fashion companies to make impressive statements regarding sustainability and climate concerns. Here are a few latest greenwashing trends to look out for.

Stalling Tactics to Postpone Goals

According to the most ambitious science-based goals of the breakthrough Paris Agreement, companies need to reduce the emission of greenhouse gases in half by next 2030, with a gradual reach of net-zero emissions by 2050. The companies are now either applying clever stalling tactics by demanding more data on the current climate situation or are making lofty commitments to their customers but without any concrete interim progress.

Hypocritical Fossil Fuel Financing

Fossil fuel financing has been increasing rapidly since the 2015 signing of the Paris Agreement. Even during the pandemic, fossil fuel financing was higher in 2020 than in 2016. The ambitious emissions-reduction targets are actually dependent upon sufficient budget allowance. Under these constraints, the corporate companies are taking hypocritical measures that look the best from the outside, but take the least changing effort internally.

Providing False Solutions

Flashy fast fixes like carbon offsetting or carbon-capturing are nothing but greenwashing in another form. Dubbed as ‘false solutions’ by the climate action organizations, these are a number of cunning tactics taken by the prominent corporate giants. The most prominent trend among them is, disguising waste incineration as ‘waste-to-energy in the fiscal year and environmental reports. Carbon offsetting, carbon capture, and carbon pricing are also a few other widely used means to offload the waste impacts.

Creating Vague Gray Areas

Though not like other construction and manufacturing companies, the fashion industry is also not immune to using unsustainable materials in productions. Petroleum-based synthetic polyester is the most used fiber in the apparel industry, as per the Textile Exchange’s 2019 report. In order to mask this hazard, the fashion brands often come with sustainable collections made with ‘more responsible’ materials like organic cotton, recycled polyester, etc. But the gray areas are set in between the lines, as the percentage of ‘better material’ often becomes negligible due to other wider material mixes.

Maintaining Opacity of Supply Chain

According to the fashion internals, one of the biggest barriers to more sustainable business is inadequate infrastructure. Supply chain transparency in the fashion industry is aimed to create a circular-focused economy, stating the source of the garment materials, chemical, and water usage, the working force behind the manufacturing and their payment structure, etc. It enables tracking down inauthentic industries.

Singing sensation Rihanna and A$AP Rocky are popular fashion influencers. After confirming their rumored dating, this power-packed couple is seen enjoying several #couplegoals, full with serious fashion punch.

On the Filming Set

A$AP’s eclectic style perfectly matches with Rihanna’s mix and match fashion flair. Rihanna is an expert for using vintage gems stylized with clothing from the new collection. She recently wore a corset from Dolce & Gabbana’s 2005 Spring-Summer collection, with a coat made of shearling and brown trousers that were baggy, to a New York film set. The look was completed with a silk headscarf and several rings by Briony Raymond, which is currently her favorite signature accessory. Her outfit went well with A$AP’s look, which was from the 2021 Autumn Winter by Stefan Cooke. His look was completed with a khaki-colored sweater vest over offbeat styled orange trousers paired with zipped blue boots. All of his attires were from Kiko Kostadinov.

IRL Fashion Awards Look

Back in 2019, during the IRL red-carpet events, the singing rock stars made an unrivaled stylish appearance together at the Fashion Awards. Rihanna dazzled in a stunning pale tulle designer creation from her Fenty Maison, decked with diamonds from Boghossian and Harry Kotlar. By her side, maintaining his killer charm, A$AP was eccentrically dressed in an oversized suit paired with Rick Owens trainers.

On A Date Night

The love-struck sweethearts spent an evening together in style at Barcade in New York. Turning the heat up, the fashionista was adorned in a bold pink dress ornamented with vintage beads from Christian Dior, paired up with a fluffy pink-colored hat, a Baguette bag by Fendi, and golden heels from Tom Ford. The rap star wore leather trousers from Rick Owens topped with a jacket by Alyx, over a sleeveless sweater by Raf Simons.

Looks for Upcoming Music Video

Maintaining their impeccable style statement, the power couple showed off their looks in a new, music video shoot for Rihanna’s ninth album, instigating further rumors of a much-anticipated couple collaboration.