The wedding industry is just one of many hit by the recent pandemic, affecting many people within it. On March 23rd, the New York-based designer Brandon Maxwell announced on Instagram that he will be giving away wedding dresses to three lucky brides, who due to the economic consequences of the recent outbreak, can’t afford to buy a gown on their own.
Designer For The Rich And Famous
Brandon Maxell is a 35-year-old designer, known for dressing celebrities and royals such as Lady Gaga, Michelle Obama, Dakota Johnson, and the former Duchess of Sussex Meghan Markle.
Helping Out The Brides
Maxwell shared an Instagram post where he asked brides to share their story – whether it’s in a video, picture or poem form, they had the creative freedom to express themselves in any way they wanted to. He requested the brides to add any extra details of their wedding, like the date and more. The lucky winners were to receive the dresses by April 1st, according to the Instagram post.
View this post on Instagram
New YouTube Up Now! Link in bio ❤️ Making my best friend’s wedding dress. As a company who has been fortunate to play a small part in so many women’s special days, we realize the current crisis and the economic repercussions from it may have already deeply affected you. In times of darkness we must look to the light, and we believe an optimistic moment to look forward to is important. As a result, we’re gifting 3 wedding dresses to brides in need. Our friends @gigiburris & @evafehren have also kindly joined us to donate veils and wedding bands. To apply, simply send the following to firstname.lastname@example.org: 1)Your story! You can write it, you can send us a video, pictures, poems– absolutely any way you want to express yourself, we will listen! 2) Your wedding details! When is it? What’s the plan? Submissions will be accepted until Monday, March 30, 2020. We will review your stories and be in touch with 3 recipients on Wednesday, April 1, 2020. Please share with any brides you may know. Here’s to a brighter day, your day. ❤️ Song: @joshgarrels
The Dream Wedding Dress
Maxwell recently posted a preview on his Youtube channel where he walks his viewers through the process of designing his best friend’s wedding gown, which also featured the lucky brides who were excited to get their own. The pandemic has affected us all and everything had to be put on hold, including weddings. Thanks to him, brides will now be able to cross out these items of a list of financial burdens.