When you think about styling a denim jacket, you’re likely envisioning the classic, boxy fit with pockets on the chest. Little do you know that we have many other options nowadays when it comes to jean jackets. From trench coats to puffy jackets, and even moto styles, the possibilities are endless – and the best part is that they all look great. Step up your outerwear game, and take in the following jean-jacket outfits as inspiration.
Oversized Distressed Jacket With Blue Jeans
The distressed style is not going anywhere anytime soon, and it fits in perfectly with the jean jacket trend. The oversized style is perfect for layering, so you can add a sweater underneath for those chillier days or go with something lighter if it is warmer. The distressed blue jeans are the ideal match to complete the look.
Cropped Wide Sleeve
A cropped jacket is not only super trendy, but it also looks good. The wide sleeve and oversized look put it over the top.
Jean Jacket and Sweats
Casual never looked so cute. Who said you couldn’t wear a denim jacket with sweats? You can go for a more sporty style by wearing your sweats and pairing either an over-sized, regular, or cropped jean jacket on top.
Denim Trench Coat
A long denim trench coat will make the ideal fashion statement in the fall. Add some jeans, and you have a look that stands out gracefully. Go casual or dressed up for the perfect look.
White Jean Jacket and Plaid Pants
Regular blue jean jackets aren’t your only options. Branch out with a white jean jacket and add some plaid pants for a real fashion statement in the fall.
Jean Shacket and Matching Pants
As the seasons change, you need a bit of a transition piece. A jean shacket (aka a shirt/jacket) is perfect for this. Choose matching denim pants, and you’ll be fall-ready.
35+ Ways Marketers Force Absurd Beauty Trends on Women
Let’s be honest – beauty companies are more interested in making money than making us beautiful. It’s a sad truth, but an obvious one. In order for the beauty industry to keep making money, they need to convince their customers that they’re actually old, ugly, and in need of some serious skincare. Of course, celebrities are entwined with marketing, especially because many of them endorse or advertise products. Let’s take a look at the ways marketers force absurd beauty trends on women.
They Normalize Cosmetic Surgery
Most, if not all, celebrities have undergone some sort of cosmetic alteration. From tummy tucks to Botox, facial fillers to butt enhancement surgery, plastic surgery is absolutely everywhere we look. And this works in marketers’ favor.
Of course, when everyone you see on TV or online is cosmetically altered, it radically changes your perspective on what’s normal. After watching a couple of seasons of a Real Housewives franchise, suddenly getting a boob job or a facelift doesn’t seem so weird.
They Force Trends
The thing with the beauty and fashion industries is that they need to keep changing in order to keep profiting. If we were told that red lipstick and matte skin were on trend, and then it just stayed on trend, nobody would be buying glossy highlighters and lip gloss.
In order to keep people buying, beauty marketers need to keep changing things up. That’s how we end up with terrible beauty trends that we eventually all start wearing. Blue eyeshadow here we come!
They Give Impossible Standards
As well as being surrounded by cosmetically altered celebs, we constantly view images that have been altered. This can be easy to forget, and some celebrities end up with a confused sense of self because they’re used to touched-up pictures of themselves. Supermodel Cindy Crawford once said, “I wish I looked like Cindy Crawford.”
In this shot for Pirates of the Caribbean, actress Kiera Knightley’s chest has been significantly increased, while her facial features have also been adjusted.
They Insist on Voluminous Hair
Is there anything more annoying than shampoo commercials? They’re a parade of celebrities, all with clearly touched up or heavily styled locks, running their fingers through their tresses and insisting it’s all down to Pantene. In this image, Selena Gomez represents the brand, but the gig has belonged to Zooey Deschanel, Courteney Cox, Eva Mendes, and Katie Holmes.
By showing such shiny and luscious locks, marketers make customers want to run out and buy a bottle. Of course, in reality, it just makes our hair limp.
They Demand Hairlessness
If you Google “Victoria Beckham leg pose,” you’ll find numerous images of the fashion designer with her leg flung high in the air. Of course, the leg in question will always be toned, hairless, and tanned an appropriate bronze color.
The former Spice Girl is a fan of laser hair removal, but women are sold all sorts of ways to keep their bodies hair-free. Of course, this is despite the fact that literally all humans grow hair on their bodies.
They Are Fatphobic
The idea of fatphobia isn’t very mainstream yet, but activists have been drawing attention to the issue for some years now. Basically, being fatphobic is showing prejudice or discrimination towards someone based on their weight. This often includes assumptions about the person’s character and ideas that they’re lazy or gluttonous.
Marketers play on our obsession with skinniness by associating themselves with thin women. Larger women in the media have been ridiculed based on their weight, and women that have lost weight (like Adele) are excessively praised.
They Show Us Unrealistic Proportions
We’ve already touched on bodies, but let’s get into unrealistic proportions. There’s a very small percentage of people in the world that have a naturally small waist, and hips and a bust that are the same width. However, from watching TV, scrolling social media, or flicking through a magazine, you’d think everyone was shaped that way.
When we constantly look at unrealistically proportioned bodies, we assume that ours should look the same. As always, this causes us to part with our cash.
They Normalize Facial Injections
Much like with plastic surgeries, marketers have completely normalized the use of Botox and facial fillers. In fact, most celebs don’t even think of these invasive procedures as cosmetic surgery – they’re just regular touch-ups.
Singer Katy Perry uses lasers and fillers to combat her dark under eyes. Whilst there’s nothing wrong with getting cosmetic work done, it’s worth thinking about why we’re being encouraged to change ourselves. This is especially important because women are much more targeted by these industries.
They Idealize Certain Skin Tones
We’re sorry to say but marketers have a pretty huge impact on how we view beauty. They dominate the images we see, and suggest that certain styles and features are attractive, while others are not. Customers are encouraged to alter their skin tone, either by using skin lightening creams or tanning lotions.
In this image, we see Indian actress Priyanka Chopra advertising Garnier skin lightening cream. Unfortunately, this furthers the idea that lighter skin is more beautiful, which is pretty darn problematic.
They Sell Us More Tools
Marketers are great at selling you 10 products when you really only need one. They create endless new items and consumers clamber to get the newest thing. While we used to apply makeup with our fingers, now everyone has splashed out on sets of ever more luxurious makeup brushes.
Then, once we have those, we’re told that beauty blenders are the way to go. After that, it’s all about investing in flat brushes to apply skincare. And obviously, now we all have jade rollers.
They Praise Skinniness
As well as celebrating youth, marketers are very keen on skinniness. While this beauty standard has fluctuated over the years (pun intended), beauty marketers are always focused on weight and body shape. Though waif-like celebs were the standard in the early 00s, now the Kardashians have ushered in a curvier phase.
Regardless, according to marketers, even so-called curvy people must have a flat stomach and toned arms. In this picture, model Kaia Gerber shows she has the same figure as her supermodel mom, Cindy Crawford.
They Encourage Perfection
When it comes to marketing, companies want to convince you that your work is never done. To them, you should always be a work in progress. After all, if you sat down and were totally happy with your physical appearance, then you wouldn’t need to part with your cash to buy the latest cult concealer or hair thickening powder.
Marketers encourage extreme perfection, and celebrities — with their resources and time — illustrate this to us. This OTT manicure is standard fare for Instagram.
They Encourage Dangerous Practices
By now, makeup mogul Kylie Jenner’s lips are notorious. The youngest Kardashian-Jenner sibling boosted her naturally thin lips with a filler, and inadvertently caused the “Kylie Lip Challenge.” The unendorsed trend saw people sucking their lips into a glass or bottle in order to enlarge them. Unsurprisingly, this led to a lot of bruising.
In general, though, marketers encourage dangerous practices because they sell us such an unrealistic image. Many people end up suffering from dysphoria or disordered eating because of this environment.
They Normalize Perfect Skin
Fans of cult skincare brand Glossier know that most models on the brand’s Instagram page look like they’ve had a minor allergic reaction. Everyone has bee-stung lips, glowing skin, and the vacant look of someone who spends every waking hour applying serums.
As we can see from this Glossier ad, most skin shown by marketers is free of blemishes, redness, dry patches, or oil. Again, showing us this type of skin over and over makes us feel that we must improve, and to improve, we buy products.
They Make Us Feel Boring
As we’ve said, marketers need to keep things moving in order to keep us purchasing. For that reason, they’re always suggesting that we change it up, and try something new. In this commercial, we have actress Sarah Jessica Parker with a glossy brown do, as opposed to the blonde locks we’re so used to seeing her with.
By encouraging customers to always keep up to date and always look for the next thing, marketers ensure that we’ll keep shopping.
Nothing Is Ever Enough
You could buy every item ever promised to make you more beautiful, and still, there would be more. Marketers are great at drumming up new products and services, and celebrities are waiting in line to try them out and share them with us.
With her wellness website, Goop, Gwyneth Paltrow has recommended and advertised all sorts of outlandish treatments. She has praised bee venom therapy, female genital steaming (yes really), and NASA healing stickers. All of these have been debunked.
They Encourage Perfect Teeth
Since we’re already told how to properly manage our hair, skin, and bodies, marketers decided to come up with something else to make us feel insecure about. And what better than teeth?
In recent years, a host of celebrities – like Real Housewives of New Jersey star Teresa Giudice (pictured) – have started endorsing portable tooth whiteners. This type of marketing is super easy. Just get someone famous to do it, take a picture, make a post, and watch the orders roll in.
They Invent Problems
Did you know that the term “halitosis” – meaning bad breath – was popularized by company Listerine in order to sell their product? Whilst the word had been used before, it became common when the company manufactured the USA’s first mouthwash in the 1920s.
Our point is that marketers like to identify problems and then sell us the solution. In this commercial from Avon, marketers tell women that dimples aren’t cute when they’re on their thighs. Actress Jameela Jamil ended up complaining about this campaign and had it removed.
They Idealize Certain Features
We’ve already pointed out that marketers in the beauty industry favor particular skin tones. Likewise, models tend to have similar features and a pretty standard body shape. Traditionally, these industries have favored certain “Western” or Eurocentric features, including slim noses and light skin.
Over the years, the beauty and fashion industries have somewhat adjusted their idea of beauty. Supermodel Gigi Hadid (pictured) is Dutch-Palestinian, though she still has the blonde hair, blue eyes, and small frame that’s long been popular in the industry.
They Bring in Gender
A very important way that marketers force absurd beauty trends on women is through gender. Marketers are extremely good at linking beauty, attractiveness, and desirability with being a woman. We’re taught that to be properly feminine, we must be hair-free, well dressed, and without blemishes. From a young age, we’re shown that to be female is to be preened and plucked.
By attaching our appearance to our gender, marketers make women feel that they need to keep purchasing in order to remain attractive.
They Constantly Mess With Brows
This next way that marketers force absurd beauty trends on women is related to the fact that trends are always changing. Brows are a great example of this, as you can really chart the decade a photograph was taken based on people’s eyebrows.
Whilst it was common in the ’90s to pluck your brows until they were sparse and thin, it’s now the trend to keep them big and bushy. This means it’s never really about how the brows look, just that we want new ones.
They Don’t Show Everything
When we see celebrities posing on a red carpet, acting in a movie, or strutting down a catwalk, we see the finished product. This makes this type of unattainable beauty look totally within our grasp – if they look like this, why can’t we?
Well, it takes all day, thousands of dollars, and teams of people to look like most celebrities. The Kardashians are actually pretty good at showing all the time and effort that goes into looking the way they do. In general, though, marketers keep this secret.
They Sell Us Our Dreams
As well as favoring some skin tones, body types, and facial features more than others, marketers make sure to sell us our dreams. Let’s be honest, cosmetics are just colored creams and powders in a case — it’s the narrative that we buy. It’s the promise of what we’ll become if we use it, like Ruby Rose in this Urban Decay ad.
Marketers make promises to their customers, either explicitly, or through suggestion. This makes people feel that if they buy something, their life will change as a result.
They Imply Beauty Is Best
Of course, by putting so much emphasis on beauty and physical appearances, marketers manage to convince us that beauty is the most important thing ever. Judging by commercials, you would think that being beautiful was the single most important achievement of a person’s life.
Marketers make us fixate on beauty, rather than celebrating our passion, creativity, compassion, ambition, or curiosity. Plus, marketers often associate being beautiful with being morally good, and that’s just not true. Basically, beauty isn’t everything.
They Sell Us More Product
We’ve mentioned that marketers are excellent at selling us 10 items when we really just want one. This is because marketers are skilled at coming up with new products, which they then market as if they’re essential.
This advert featuring singer Camila Cabello is for L’Oréal Lumi Glow Drops, which are added to foundations, skincare, or other cosmetics. This mix and match approach means even more products. And the way they sell them to you? By telling you that “you’re worth it.”
They Make it Our Problem
Marketing and advertising are very sophisticated types of communication. They lay the groundwork for all sorts of assumptions and emotions, but they don’t make that obvious. Through certain colors, particular images, and carefully curated copy, marketers make sure that you’re receiving the message they’re sending.
One of the ways they do this is to suggest that something is our problem. They present something and suggest we need to fix it, and then profit off us when we buy their product.
They Play on Our Emotions
Likewise, ads purposely play on certain feelings so that we have a particular emotional response. This response then leads us to buy a certain item. In this case, actress Katie Holmes tells us that she wants to “Glow from the inside out” and turns to Olay for answers.
This commercial suggests that applying a cream to your skin also has some sort of inner confidence-boosting effect. While the product is only applied externally, the ad promises internal and emotional results.
They Surround Us With Images
It’s easy to forget just how many images we see each day. While many of us don’t think of marketing at all, we’re still being hit by a barrage of ads from all corners of the world. From television screens, social media platforms, billboards, radio ads, newspaper editorial, product placement, and internet ads — we look at hundreds of promoted images each day.
This oversaturation makes people feel that they need to keep up-to-date with the latest products, and celebrity-driven trends.
They Make Us Paranoid
By wallpapering our world with images and ads, marketers make consumers feel rather insecure. This is especially true when it comes to women. Marketing, plus celebrity culture, means that people can develop the sense that they’re always being watched. This means that we’re more likely to rush out and buy whatever new product promises to fix our problems.
By talking about things like cellulite or stretch marks, marketers make us feel that it’s our responsibility to buy something to “fix” them.
They Never Let You Stop
You know, even if you had a slim and blemish-free body, shiny lustrous hair, and perfectly applied makeup, marketers wouldn’t let you just sit down and rest. No, they’d suggest that perhaps you start drawing on some freckles like model Emily Ratajkowski (pictured) or buy a jade roller to tighten up your neck.
The whole point of the beauty industry is that you can never be beautiful enough. You’re a work in progress, and marketers are apparently the ones with all the answers.
They Amplify Insecurities
Relatedly, the beauty industry basically exists to make people feel even more insecure. Sure, commercials and campaigns have gotten a little more positive in recent years, but those “Women Are Strong” ads are still trying to convince you to buy more shampoo.
Marketers like to show us what’s out there, and encourage us to crave what we don’t have. Have curly hair? They’ll convince you to buy pricey hair straighteners. Have straight hair? They’ll sell you a curling wand.
They Encourage Permanent Solutions
We’ve discussed cosmetic surgery, but there’s a whole other category of cosmetic procedures that are basically permanent – tattooed makeup. Many celebs (including Cher, pictured) have had their eyebrows, eyeliner, or lip lines tattooed on, leaving us with another skewed impression of natural beauty.
Marketers of these procedures encourage permanent solutions to issues that are usually trend-based. For example, anyone who had their brows lasered in the ’90s will have had to get them microbladed in 2020. Is it worth the money and pain?
They Discourage Individuality
Finally, it’s important to point out that marketers actually discourage individuality. While some of them pretend to be all about celebrating differences and being alternative, that’s just a good way to sell more products.
Even celebrities that try to embrace an alternative aesthetic end up selling that look back to us. Singer Billie Eilish wears baggy clothes to avoid being photographed and scrutinized, but that just means that marketers now manufacture and sell oversized tees instead of cropped ones.
They Idealize Youth
When it comes to beauty standards, it’s all about youth. Western societies have been obsessed with youth for centuries now, and are heavily invested in figuring out ways to wind back the years. Whether it’s surgeries, products, or a selfie mirror, we’re sold lots of ways to look younger.
This means that commercials, campaigns, and celebrity endorsers are almost always young. And of course, in this world, youth equals beauty. By making women feel too old, marketers encourage us to spend money on age-defying creams.
They Make Five of Everything
Remember we said that marketers are great at selling us 10 things when we only need one? Well, we want to talk about that again. While we mentioned beauty tools earlier in the list, now we want to focus on skincare in particular.
Instead of buying a cream that will add moisture to our faces, we end up buying a day cream, a night cream, an eye cream, a serum, and a spritzing mist. By offering endless textures, marketers guarantee they get our cash.