The once hysteric trend of belly button ring piercing is back with a bang! Pictures and articles about this fashion comeback have been periodically popped up on social media platforms during the last few years. But nothing is compared to its newly reemerged popularity, thanks to TikTok, the finest trend-setter of this decade.

The TikTok Trend

Young Gen Z have recently begun posting stills and videos of their new belly button rings on TikTok. While they are actually too young to experience any type of sensitive body piercing, let alone the belly button, their true Y2K glory completed with belly bling has instantly created ripples of awe among the netizens.

The Mainstream Mania

Both Billie Eilish and Hailey Bieber debuted their belly button rings on Instagram in 2019. After that, this recent TikTok trend has truly made the belly buttons hit like hotcake in the mainstream! According to the reports of online retailer Etsy, searches for belly buttons had increased overall 20 percent in 2020 compared to the same period in 2019. This makes this particular jewelry one of the most expected increasing popular trends.

Doubt of the Millennials

One of the main catalysts of this reemerging trend is the Hot Vax Summer underway of the Northern Hemisphere, with its ongoing midriff revealing cut-out trend. But while this fashion comeback has evoked nostalgia for millennials, some are also left doubtful that if the trend, like TikTok itself, is really meant for them. One recent celebrity post on Instragam is likely to end all the hesitations of these newly 30s. Though on the verge, 25 years old millennial singer Dua Lipa has recently posted her cute bikini-clad photos paired with an oversized printed shirt, and yes, a belly button ring! Being significantly older than Bieber, Eilish and the Gen Z kids, Dua Lipa’s casually glamorous flaunting of belly bling has surely made the millennials confident to get their belly buttons back in life once again.

The Nike logo is one of the best-known brand logos in the world. For the third year in a row, the recognizable checkmark has been magnified and applied to a series of jackets to be released by atmos. The bigger the swoosh, the bigger the jacket.

About the New Nike Big Swoosh Boa

Atmos has made the Nike Big Swoosh Boa available each year since 2018. Two years later, the fleece outerwear arrives complete with oversized Swoosh branding, in new colors. It’s made using boa material for its high heat retention. Every iteration boasts a big Nike Swoosh logo on the back and front, as well as a smaller Swoosh on the chest. All branding is done in contrasting colors. This way, the enlarged insignia stands out even further.

The price of the new Nike’s 2020 Big Swoosh Boa Jackets is $115, and the jackets will be available in all sizes ranging from S to XXL.

The jackets will arrive in schemes of black and white, neon green and black, as well as pink and black. They are reversible outerwear, and they can be styled either as a windbreaker or a Sherpa jacket. While the latter option utilizes magnified Swoosh stretching from the right shoulder to the left sleeve, the windbreaker has the option for the more subtle design with a small Nike logo on the left chest as the main design point.

А Brief History of Nike

Nike is an American corporation producing sports shoes, clothing, and equipment, that’s headquartered in Washington County, Oregon. The company was established in 1964 by Phil Knight and Bill Bowerman. The business changed its name from Blue Ribbon Sports to the current Nike in 1978. Today, the corporation employs more than 44 thousand people across the world, and it has total assets worth around $15 billion.