30+ Secrets Zara Uses to Give You a Desire to Buy Their Clothes

Every clothing company has its fair share of secrets to try and draw customers into a purchase. That means that the best way to approach your shopping spree is to make sure you’re aware of these secret tricks. For those that love Zara, here are some of the biggest tricks they use to draw you into a purchase.

Strategic From the Start

The minute that you walk into a Zara, there are already design choices made to draw you in. In fact, maybe you stopped in because you saw something cute at the front of the store.

That doesn’t mean it’s the best deal. As a matter of fact, Zara keeps their most expensive clothes close to the door. This means that the first thing that you see is likely the most costly. So, you’re likely to see something you want and buy it before getting to something more affordable.

Test Stores to Learn From

This isn’t the only precise design feature in Zara’s stores. They control every aspect of the experience to ensure that customers are interested and make a purchase.

Still, practice makes perfect, even for a big business. That’s why they have test stores in their headquarters in Spain. While customers never go to these stores, it’s a great way to practice different design features. Once concepts like mannequin size and styles and check-out locations are perfected, it’s rolled out in real stores.

Don’t Work Too Hard

Even if you don’t shop at Zara, you probably can’t remember the last time you saw a commercial for them. You probably won’t see much advertising anytime soon either!

Zara only dedicates 0.3% of its profit to advertising. Even then, a lot of this advertising is in window signs rather than a television ad. This adds to the sense of luxury that Zara cultivates for itself. This advertising tactic creates the feeling that Zara doesn’t even need to advertise for its success.

Insulting Assignments

Zara places a lot on appearances to draw customers in. We’ve already looked at plenty of concepts that Zara puts into practice to make sure that their stores maintain this image.

One Zara employee stated that there are even some more dubious unwritten rules to ensure this. They said that they recognized a pattern between how an employee’s look compared to the company’s image and how often employees were assigned to the stock room if they didn’t stack up.