This weekend, rapper AS$P Rocky launched a new skate sneaker—the SRLo, a collaboration between Rocky’s creative collective AWGE and Under Armour. He did this by throwing a throwback skate rave pop-up in Harlem.
The SRLo is a twist on the Dave Mayhew’s Osiris D3, an iconic skate shoe from the early 2000s. “Osiris wasn’t popular in the hood,” said Rocky, “I kind of wanted to shed light to something that was dope, and I didn’t want to appropriate, so I reached out to [Dave Mayhew].” The shoe was available in two colors, black/black and black/blue, and features Under Armour’s HOVR cushioning tech, a mixed material upper, and reflective laces.
The pop-up was a crazy 4-floor experience, with each floor paying tribute to different ’90s influenced themes; for example, a skate park, rave, house party, and retail shop and food. On the ground skate floor, there were stacks of TVs playing old skate videos, while professional skaters showed off their tricks in a makeshift skate park, while advertising the shoes. Five hundred pairs were available to purchase on the warehouse’s second floor – they all sold out.
Although AS$P Rocky doesn’t skate, he certainly raves. He called his shoes “skate-rave sneakers” as he feels as though skate culture was adopted from street culture. “That’s why it’s called streetwear, that they wear: big T-shirts, baggy jeans, shoelaces in your belt,” he said. The pop-up was open from 4 pm until 8 pm. By 10 pm an invite-only rave began on the third floor with DJs like Kitty Cash, A$AP Lou, and Pi’erre Bourne spinning, plus a performance by Playboi Carti.
Luckily for fans out there, the shoes will be available to purchase on Under Amour’s website in coming weeks. Just like Rocky, even if you don’t skate, they are comfortable and stylish and super for a rave.
40 Creative Examples of Bus Advertising That Made Passersby Look Twice
Truly creative bus advertising will make you stop and stare. Buses move around a city, spreading their influence much farther than a static billboard. Check out these clever and creative bus advertising campaigns below and see how these advertisers have used the medium to the max.
Always First
This is a really clever way for FedEx to advertise their speedy delivery service. The FedEx logo is so famous that even having the last little bit cut off isn’t going to affect the brand recognition. The point of this ad is showing that FedEx is “Always First” when it comes to delivering your packages. The yellow delivery truck’s front wheel is so cleverly positioned over the FedEx truck’s back wheel. FedEx wins!

3D Candy Bar
We absolutely love this Mars Bars advertisement. The implementation of this design is flawless and creating an advertisement on the side of a vehicle that looks so realistic is a pretty impressive feat. The truck’s shape mimics the candy bar’s perfectly and the illusion would definitely lose the pizzazz if it was shown on a different medium. Who wouldn’t see this ad and immediately want a Mars Bar?

Snake on the Bus
The graphics on this design are stunningly realistic! What better way to advertise Copenhagen Zoo than by featuring some of its more exotic animals on the bus in a life-like fashion. Talk about shock and awe! Its utilization of the shape of the bus really brings the effect home and the illusion is perfectly executed. This advertisement is sure to catch the eyes of any passersby, just hopefully not detracting from the road too much!

Accordion Bus
This is such a creative way to use the bus itself to create an illusion of the accordion. The actual advertiser is not clear so we suspect it is the bus company that decided to adopt this design. The actual name for this type of bus is an accordion bus so it could be that this bus company just had a good sense of humor and decided to liven up the exterior of their buses. Regardless, it looks great!

Hard at Work
This ad perfectly utilizes the double-decker nature of the bus to advertise for monster.com, a website that helps employers find employees and visa versa. The concept is great, showing the two workers washing the bus windows. It’s so realistic looking and if you were just glancing at the bus passing by, you might actually think the men were real! Let’s hope monster.com also has some safer jobs than this though!

Just One Bite
Here is an amazing advertisement from a bus in South Korea that makes perfect use of the sliding bus doors to create its eye-catching effect. There is no company associated with the ad that the viewer can see. In recent years, studies have shown that just one bite of certain kinds of chocolates can reduce a person’s risk of heart disease. Perhaps this is the intention of the ad or perhaps it is just looking to get a few laughs from passersby.

People Power
This advertisement cleverly makes the bodies on the side of the bus match up perfectly with the passengers actually on the bus. While they won’t be aware of the illusion, it’s pretty funny for passing cars and certainly makes a lasting impression. This ad is creative, funny and memorable. It also delivers a strong message, showing just how effective their energy drink is. It’s X4 energy drink that is making these buses run!

Should Have Gone to Specsavers
This is a brilliant idea for advertising the popular opticians, Specsavers. The execution of the design is flawless and for a second it really does look like this bus has backed into a signpost. The design of the ad is both creative and memorable. Driving behind this bus would definitely make you think about when your last check-up was, although the concept would work equally well for a car insurance company.

Clean Holland Bus
The Dutch are known for their clean streets and cities. They are always at the top of the list regarding recycling or any new go-green initiative. This advertising campaign was created to combat littering on public buses. Apparently bus-riders have a tendency to litter more on buses than in their own cars. Although not visible while you’re on the bus, hopefully it’ll leave an impression on you as it drives away. Stop treating buses like garbage trucks!

Dallas Morning News
This is a cute and funny ad run by The Dallas Morning News. The hound dog is known for its ability to track scents, so The Dallas Morning News is making a bold statement that they’re experts at sniffing out a story. In addition to that, the fact that the hounds are riding the bus makes its placement more relevant, as well as more humorous for the viewers. We have a feeling this was a very successful ad campaign for them!

Glow in the Dark Bus
Mercedes really went all out on this bus campaign with glow-in-the-dark silhouettes in the back of the bus window. The ad is as unique and creative as the new technology it aims to promote. Night View Assist is a feature on new Mercedes vehicles that makes pedestrians and other potential hazards more visible at night time. The ad campaign glows in the dark to illustrate the huge benefits of this new feature. Clever!

Light Up the Night
Duracell had a bright idea to market their new flashlights. The image is perfectly positioned to create the illusion that the bus headlight is coming from the flashlight! They also used a similar concept on the bus route map stations. Drivers and pedestrians passing by will certainly notice this clever use of space and it is a subtle yet effective way of marketing their brand and this product. That’s one bright flashlight!

Man’s Best Bus
Let’s just get the important part out of the way. If you don’t know any Spanish – we’ve got you covered. The word Tiernitos loosely translates into “little tenders” or “little cuties.” At any rate, it is an ad promoting a dog food brand and the image of the owner trying to keep up with his little pooches is absolutely adorable. It makes it look like he’s collided into the back of the bus while his dogs run down the side of it.

Compassionate Farming
This advertisement sends a more serious message, which is understandable considering the campaign goals. Vivid and disturbing imagery of captive animals utilizes the space well and the heart-wrenching message is tied into an everyday relatable bus action. By doing this, the company is inviting viewers to interact with the ad in a much more personal way. That just wouldn’t be possible on a stationary billboard. The message definitely comes across loud and clear with this one.

Welcome to the Upside Down
For anyone that’s been living under a rock, Stranger Things is a popular Netflix show that took society by storm! The series mixes 80’s nostalgia with supernatural horror, exploring a twisted alternate reality known as “the upside-down.” An upside-down bus advertisement is already one of the stranger things we’ve seen this year (very clever!) and Netflix is also capitalizing on a major theme of the show for fans. The advertisement would definitely inspire enough curiosity to check it out.

Horton Hears a Who
This is a clever ad for the animated adaptation of Dr. Seuss’ Horton Hears A Who. The film boasted a star-studded cast so highly visible and effective advertising was imperative in order to achieve the box office success it needed. The illusion of Horton crushing the bus underneath his elephant weight is clever, silly, and fun, which is perfect for the family audience it seeks. And hopefully, you’ll look long enough to see that the movie stars two highly popular comedians, taking you straight to the box office.

Release the Kraken
Kraken is a popular drink that often advertises in an exaggerated fashion (done exceptionally well here). The brand’s mascot is the fabled Kraken, a giant octopus that pulls ships under the sea and to their doom. Not sharing what the product is with the viewer is a bold and daring strategy that invites viewers to research and discover the fact for themselves. This ad is sure to leave an impression on those that do follow it up!

Off to the Zoo
In this ad, for the national zoo and aquarium in Canberra, Australia, we love the way the animals are posing as passengers on the bus. The lion’s mane is even blowing about in the wind. Brilliant! These days zoos need to put in a lot more work to attract visitors than they once did and this advertisement is sure to draw the attention they are looking for. Especially that growling tiger on the back. Imagine driving behind this bus!

King Kong
The most recent adaptation of King Kong was a blockbuster hit with crazy visual effects and a larger than life production value. In order to advertise a film of this magnitude, the advertisers spared no creative expense in coming up with this. We love the way they engineered this design to make it look like an ad within an ad. The bus has a standard ad for the movie which is then crushed (along with the whole bus) by King Kong’s hand.

Shed a Few Pounds?
The makers of this ad probably came under a bit of fire for this marketing campaign, but it’s really effective at getting its message across, which is the ultimate goal of a good ad campaign. Regardless of how the ad makes you feel, it is really well designed and well-executed. It has a clear message and uses the bus perfectly to illustrate it. This ad definitely wouldn’t have the same effect on a billboard.

Tabasco Bus
The people at Tabasco really went out on a creative limb with this bus. They decided to emphasize the spicy hot sauce by turning this bus into a fire truck! It is a very clever idea, although we are wondering about how that ladder will do under low hanging bridges. Also, they probably have some issues with hop ons on the side ladder, but the effect is super cool nonetheless.

Crime Stoppers
This advertisement spares no detail in letting riders know what will happen if they graffiti the bus. Vandalism on buses is a huge issue especially in larger cities and this ad shows that the crime won’t go unpunished! The effect of the ad definitely works particularly well here because the passenger’s physique just happens to match up perfectly with the size and placement of the arms in the ad.

Dr. Best
First off, what a great name for a company. Who wouldn’t want their hygiene products to come from Dr. Best? It’s simple and effective. You’ve got our business. Now for the ad. What a great way to utilize the accordion shape of this bus model. They want to advertise that their toothbrush is extra flexible and this is the perfect way to do so.

Ghost Rider
The movie Ghost Rider was known for its over-the-top special effects. The lead role is a motorcycle riding ghost man and from the looks of this ad, you can tell that it’s going to have insane visual special effects! This advertisement does a great job of capturing the spirit of this movie and uses the bus wheels to add creative flair. We’re sure that this ad would have convinced many people to watch this movie after seeing this awesome bus ad!

Say Cheese
This advertisement for a camera is subtle and clever. Another advertiser making great use of the bus wheels by creatively incorporating the circular shape into their design. Who knew wheels and a camera lens looked so similar? Hat’s off to the makers of this product and the designers of this ad. We never would’ve thought to combine the camera lens and the wheel, but the execution is on point!

Don’t Follow Too Close
This ad is quite striking for many different reasons. The first and obvious one is that there is what appears to be a car sticking out of the back of this bus! There isn’t a company name associated with the advertisement but the image is so strong that one doesn’t need a company name to understand this ad is about making sure drivers don’t follow too closely. The message is coming through loud and clear!

Subtle Marketing
This company is making perfect use of reverse psychology when advertising on this bus. The font is bold and striking so any passerby would be drawn to reading it. By the end of reading this ad, we know exactly what the product is and we’ve had a little laugh at the not-so-subtle marketing technique they’ve used. An ad claiming not to be advertising anything to you is quite unique!

Stay Flexible
This advertisement not only has a clever visual ad but also uses clever wordplay that ties in with the visuals. A double whammy, so to speak, that really drives the message home. Bank ads aren’t particularly known for being creative but the warped text used in this unique bus campaign is sure to turn some heads. Even if you aren’t looking to take a home loan, an ad like this will make an impression.

Kick Back and Relax
We’ve seen quite a few ads employing similar visual illusions, but this is a first time for chairs!. It is a great way to advertise on a bus and is exactly the kind of ad that only works with the seat and window placement. While the passengers aren’t aware of the illusion, the drivers and people passing by certainly are. A fun little laugh is guaranteed and hopefully, those enjoying the ad will remember it as well!

One Big Fish
This ad is simple and efficient at conveying the message the company wants. It also has a simple little slogan that is easy for viewers to remember. With the brand name right on the side, it is a very effective ad because the entire message can be easily and quickly digested by the viewer. It incorporates pretend passengers too, which makes the entire ad more memorable.

Dirty Laundry
This is certainly one of the most unique examples of bus advertising we’ve ever seen. It is a bold statement that actually took us a little while to grasp because the entire scene is quite striking. It appears that the ad company used actual clothes on the side of the bus to emphasize their detergent. It’s already turning heads, as you can see in the top picture, so mission accomplished! But what do they do when it rains?

Super Safari
Sometimes when advertising, it is best to target the kids as your audience. Usually, they’re the ones staring out the window the most in the car anyway, so if you can get their attention, their parents are sure to follow. This ad is emphasizing family fun and education and incorporates an entire safari vehicle on the side of the bus. It creates a stunning illusion which helps you picture your next family holiday. Which will be a safari of course.

Shape Up
This advertiser uses both the side and the back of the bus to make their statement. Even if you were unaware of Trimax before, the squeezed waistline of the bus is sure to help with brand recognition in the future. The slogan, “belt up and shape up” is catchy and easy to remember. It also makes the entire message of “slimming, massaging, and detoxifying” sound easy and attainable. Just wear the belt and get skinny, right?

Genie in a Bottle
The live-action remake of the popular Disney film, Aladdin, came out recently and this ad uses the well-known genie’s lamp as the main focal point of the ad. The designers went the extra mile when they thought of placing the mouth of the lamp next to the bus’s exhaust pipe to give the illusion the lamp was actively smoking. We think it’s genie-us!

Time for Lift Off
Have you ever wished that you didn’t have to resort to the long, grueling, bus ride and simply take a flight that takes a fraction of the time to get to your desired destination? Well, this bus for Airport Bus Bern solved this problem (kind of). We get the impression that this is a bus that takes travelers to and from the airport and the advertising on this bus clearly reflects that. It creates the illusion that a bus is actually taking off as a plane would.

Supercharged Bus
There is no denying that Duracell is one of the most iconic battery brands on the planet, so it should be no surprise that you will find their ads on buses. The reality is that we are gradually venturing into the world of battery-powered cars. Due to the rising concerns of global warming as well as the focus on resorting to various other energy sources, it seems like a sensible option. Of course, solar-powered and hydro-powered cars might be even more sensible.

Pucker Up
As you have seen with many of the buses on this list – there are plenty of examples of buses that make the most of their sliding doors for advertising purposes. This is what we want to know though – do the man and woman really need to both be wearing lipstick? We guess that it’s a case of each to their own, maybe we’re just old-fashioned. Also, has this bus company ever heard of public displays of affection? Get a room, guys!

X-Ray Bus
Have you ever wondered what strangers might be hiding underneath their many layers? You’d be surprised what kind of bizarre paraphernalia would be found if you could see straight through someone. The following form of bus advertising proposes a wild and scary idea. What if you actually could see right through a bus as well as its passengers? Like some sort of bus that also doubles as an X-Ray. It just seems like an insane invasion of privacy.

The New Batmobile
So the following image is kind of a cheat addition and we’ll explain why. While most of these images show genius bus advertisements, the following ad isn’t particularly clever. It’s more of a funny coincidence, more than anything. Do you remember when Batman v. Superman: Dawn of Justice was out in theaters and just failed miserably to live up to the expectation surrounding it? Well, a bus carrying the ad was driving towards a British town called Gotham. What are the odds of that?!

Introducing…the Helibus
Wouldn’t it be amazing if a bus actually doubled as a helicopter? Depending on the conditions, you would be able to travel via land or air, meaning that the estimated times of arrival would change accordingly. Don’t worry, we are pretty sure that the structure at the top of the bus isn’t actually propellers, they just look like some in order to fit in with the design. Otherwise, we really are dealing with some sort of a crazy, flying bus!

Skateboard to Death
In case you aren’t sure what this advert is alluding to, it is basically for a skateboarding competition called Real Street X Games. You are less likely to know about it if you don’t skate in some shape or form. However, it doesn’t take a rocket scientist to work out that there is a skateboard design on this bus. What’s cool about it is how the design uses the wheels of the bus to also pass as the wheels of the skateboard.

Bringing London to the Masses
If there was one vehicle that is synonymous with a country’s public transport system, then it is the classic red buses of London. Sure, you might find buses of the same color in other parts of the world, but London seems to be the originator of this iconic look. The people of Norway realized this and were interested in bringing a bit of the U.K.’s capital to the city of Oslo. You can’t help but accuse them of being copycats, though.

Snakes on a Bus
As proven by a number of other bus advertisements on this list, zoos know how to lure people to see their animals with some neat little promo trickery. Take Connecticut’s Beardsley Zoo, for example, which managed to create the illusion that a giant snake was slithering in and out of this bus’s windows. Don’t worry though – this snake isn’t actually real (thank God). That’s not to say that there aren’t some humongous serpents waiting for you at this zoo…

Whatever Heats Your Pizza
Heck, even pizzerias manage to post ads on buses every once in a while, and we’re not just talking about the big ones like Domino’s and Pizza Hut. Rocky Rococo ended up on the back of this bus and what makes the ad so appealing is how it utilizes the vehicle’s lights – at least some of them. Two of the rear lights double as the chef’s eyes, making it impossible for passersby not to look. Genius!

First Class Dreams
While other bus ads on this list have promoted airports and airlines, here is one that went with the “simplicity is beautiful” philosophy. These posters transform the windows of the bus into airplane windows. What makes them great though is that they are perfectly placed in a way that a passenger’s face will show up for people outside to see. It’s interactive ads like these that really stimulate our creative juices and make us want to make our own ones!

Air New Zealand Is Crushing It
As you can see, Air New Zealand is doing a fabulous job making stunning advertisements for buses. However, they don’t have just one impressive, interactive ad. They have managed to come up with a handful of them, with each one showing a cool activity that the airline can lead their passengers to. These include skiing and water rafting, amongst other things. But what’s great about them is that they utilize the bus passengers’ heads to good effect.

Shark Week
This is certainly one way to make great use of the bus itself to display an unforgettable advertisement. The layout is arranged perfectly where the viewer’s attention is drawn to the mouth of the shark – which is also the bus door!

Maybe It’s Destiny
There is no denying that online dating has revolutionized the way that we meet and fall in love with people. So many married couples now can give thanks to an online dating website or application for pairing them up with each other. Therefore, it makes sense to find ads in all sorts of places for the latest and greatest online dating platforms, including on buses. This particular ad makes the point very well, showing that two halves do, in fact, make a whole.

Ghetto Buster
Here is another classic example of a bus advertisement that integrates the vehicle’s wheels to promote the brand. This seems to be for some sort of Boom Box. Although, the hashtag on the side of the bus seems to suggest otherwise. This begs the question – are the speakers actually real? Of course, they are not. But if they were, you would suspect that they would be able to play music really loudly. That would be one awesome party bus to go on.

Flipped Out
Ben and Jerry’s is known for the clever names of their ice-creams. The different flavors often have pun-laden catchy names, which contributes to their brand identity. They really went all out when designing this bus ad for their new flavor “Flipped Out.” The flavor is an upside-down ice cream cake so the designers of this ad drove the point home by making this ad entirely upside down.

Go Nuts
The Peanuts Movie was a popular animated adaptation of the well-known comic series, Peanuts. The series follows a group of classmates and a few choice animals, namely Snoopy the dog, and Woodstock the bird. Since the characters are all school-aged children, it makes sense that the ad designers would choose to turn the bus into a school bus and have all of their characters portrayed as kids on their way to school.

Get Them Seen, No Butts
As part of a campaign run by the Colorectal Association of Canada, this ad aims to encourage people to get check-ups for colon and rectal cancer. These cancers can be serious and life-threatening. This ad campaign uses humor to tackle the issue in an effort to dispel some of the embarrassment and anxiety that comes with having your colon and rectum examined. Get your butts seen, like the people on this bus!

Nice Legs
This man has no idea why he must be getting so much attention from passing cars on his morning commute. The skincare ad featured here is perfectly executed and will have you giggling every time you see it. The nature of people’s bus riding demeanor makes for the perfect candid expressions. Instead of having some unrelatable model advertise this product, the ad team decided to let the bus riders do it themselves.

Watch Out
Though not a full bus advertisement, we thought this use of the bus’s holding straps was genius. Rarely are all of the handles in use, so having a few people using them really draws attention to the advertisement. Not only is it a creative use of space, highly visible to all passengers at all times, but when you use the bus strap, it looks like you’re wearing a watch! Brilliant! Nice watch by the way…

Crazy Eyes
You might be wondering to yourself, “what has a lobster got to do with VISA?” Well, if you read the sentence underneath the sea creature, everything will make more sense. We must say, that’s a pretty awesome competition to win. However, there is something pretty terrifying about the sheer size of this lobster. Not to mention the fact that the top of the bus even looks like the lobster’s antennae. We might be a little freaked out by this but they sure got the design spot on.
