Prada held their very first Sotheby’s auction, and it ended up surpassing the expectations of both companies. The Italian luxury brand, Prada, and the auction house, Sotheby’s, said that the online auction “Tools of Memory” was a white-glove sale. Every item (each one was one-of-a-kind) that was auctioned was sold, and there were a total of 595 bids. Those bids drove up the total amount to 439,362 euros. The original estimated total for the auction was between 248,600 and 337,200 euros.

An Online Sotheby’s Auction with Prada

During the lockdown that was imposed by the recent pandemic, Prada announced in July that they were collaborating with Sotheby’s to auction off garments and props that were used to stage both the 2020 fall men’s and women’s fashion shows that were held in January and February.

All the proceeds from the auction are donated to UNESCO’s Global Education Coalition initiatives for the recent pandemic.

The auction featured 72 pieces and had bidders from 27 countries. Those bidders pushed about half of Prada’s offerings to prices that were well beyond their highest estimates. 73% of the participants were first-time Sotheby’s bidders, and all of them were 40-year-old or younger.

A Variety of Items Auctioned Off

68 bids were for two sculptures by Rem Koolhaas and ended up totaling out to be 83,160 euros. A few other hot items from the auction included 6 photographic prints that were shot by Daniel Arnold, Gigi Hadid, and Philip Meech. Arnold had a pre-men’s wear show photo that featured model Bangali Drammeh, which sold for 5,292 euros.

There were 40 Prada looks that were auctioned, and one included an embroidered organza dress that was accompanied by a choker, vanity bracelet, metal headband, as well as two-tone Mary Lane pumps. It sold for 17,620 euros.

A wool-beaded fringe coat and a vanity necklace that was worn by Theresa Hayes were sold for 16,380 euros, while an outfit that Gigi Hadid wore sold for 6,048.

The 48th annual American Music Awards kicked in Microsoft Theater, Los Angeles. The AMAs are some of the biggest knights in the industry. Before the show began, celebrities hit the socially-distanced red carpet. They showed their interesting performance-ready looks before hitting the main stage. The annual awards show has a history of playful and rebellious outfits, and the 2020’s ceremony is no exception. A few celebrities were also spotted wearing outfits from Arab labels.

Megan Fox and her partner Machine Gun Kelly marked a great celebrity relationship milestone. They made their red carpet debut and were dressed on point for the occasion.

Beautiful Megan Fox And Her Outfit

The star of “Transformers” who presented an award at the ceremony, wore a matching A-line skirt and green asymmetrical top by Lebanese design duo Azzi & Osta. Megan Fox also paired the look with a Giambattista Valli sandals and a Tyler Ellis clutch.

The couture house, helmed by Azzi & Osta, is a bonafide celebrity go-to for important events like American Music Awards and such. Who can forget when Beyonce rocked up in New York in 2018 – a black fishtail gown from Azzi & Osta that took 300 hours to create?

Taraji P. Henson Hosted the Event

The host of the event, Taraji P. Henson, donned a series of glamorous outfits throughout the evening, including a great ensemble by Beirut-based courtier Georges Hobeika. The famous 50-year-old actress kicked things off with a sequined, metallic Armani Prive mini dress, combining headwrap before she took to the stage to show off several interesting wardrobe changes. In addition to a Perry Meek catsuit, metallic Carolina Herrera gown, and a black-and-white Area dress, Henson also donned a custom outfit by Georges Hobeika outfit while hosting the show.

The look boasted a beaded, sheer skirt with a thigh-high slit and an asymmetric top featuring an oversized keyhole cutout.