It turns out that influencers just can’t get enough of this sustainable fashion brand. Looking good and helping to preserve the planet all at the same time? Now that sounds like the kind of fashion we can get behind.

The Name Behind It All

Le 17 Septembre is a name that many of us will come to learn. The company was founded by Eunhye Shin in Seoul back in 2013. The former blogger says that the name of the brand was inspired by her birthday, while the clothes designs were all thanks to the outfits she likes to wear on a daily basis. As well as creating timeless designs, Le 17 Septembre aims to keep things as sustainable as possible.

Sustainability Is Key

The sustainable fashion brand says they embrace the idea throughout all aspects of their business. Le 17 Septembre uses undyed cotton and recycled polyester to help reduce pollution and the impact on the environment. However, the brand also wants to make sure their consumers are being green while also keeping the carbon footprint down on their supply chain and deliveries. Every aspect of the production line has been considered.

A Huge Online Presence

Le 17 Septembre says the majority of the success came from social media – and it wasn’t long before influencers from around the world fell in love with the sustainable fashion brand. Eunhye says that she was once a small business owner, but sharing her stories on social media meant that she quickly connected with people across the planet who have all helped her brand to grow.

Le 17 Septembre is the sustainable fashion brand that influencers everywhere have fallen for – and for a good reason. Every aspect of the brand has been designed to be as green as possible while still producing some of the most fashionable and everlasting clothes on the market.

She may be known for her fierce serve on the tennis court, but that doesn’t mean Naomi Osaka doesn’t speak high fashion. The Grand Slam champion ended the year as the highest-paid female athlete in 2020, earning more than $30 million in sponsorships and endorsements. And now, the talented Japanese player is adding one more to the list — becoming the newest global ambassador for Louis Vuitton.

The Brand’s Director Handpicked Naomi Osaka

The news of Naomi Osaka becoming the new house ambassador for the luxury brand was announced last week on Instagram by Louis Vuitton’s Director of Women’s Collections, Nicolas Ghesquière. He personally chose Osaka as his newest muse. He backed his decision by praising Naomi for her achievements on and off the court. Ghesquière said that she represents her generation and is an inspiring role model for everyone.

To anyone who’s closely been following the tennis phenom or the brand, this collaboration comes as no surprise. Naomi appeared on Vogue’s January cover wearing a dress by, you guessed it, Louis Vuitton.

Naomi’s Other Passion Is Fashion

Naomi was equally honored to be chosen as the new ambassador. She commented that after tennis, her second greatest passion is fashion and that no other brand is as iconic as Louis Vuitton. Osaka expressed her gratitude to be working with Nicolas and sharing a mutual love of Japanese style and culture, which they’re working to incorporate in the Spring-Summer’21 campaign.

It turns out, Naomi Osaka and the luxury fashion brand go way back. She shared that it’s actually become a tradition to buy an LV bag for her mom’s birthday and that it’s something she’s been doing ever since she was 16 years old.

With a pair like that, a tennis star, and a fashion icon, it appears that we’re all in for a treat in the upcoming collection!