Grace Kelly’s Granddaughter Has Created Her Own Fashion Label Called Alter

When you think of the royal families across the globe, there’s a high chance that you immediately think of modest fashion with low hemlines and classic looks. However, Grace Kelly decided to shake things up when she became the Princess of Monaco, and this former Hollywood legend decided to take the glamour of tinseltown across the pond to her royal throne. It seems as though the fashionable apple doesn’t fall too far from the tree, as Grace Kelly’s granddaughter has now created her own fashion label called Alter.

The House of Grimaldi

The Royal Family in Monaco has long been associated with fashion, and that’s largely thanks to Grace Kelly. After leaving her Hollywood lifestyle behind for a life as a princess, Grace transformed the royal fashion world as we know it. Her daughter, Stephanie, also proved that royals could wear cutout minidresses and statement jewelry – and now Pauline Decruet is following suit.

Grace’s Granddaughter

As the granddaughter of Grace Kelly and the daughter of Princess Stephanie, Pauline is not only the 16th in line to the Monegasque throne, but she’s also a fashion designer. As a youngster, her mother “always pushed me to express myself and be myself,’ and she would often inherit stylish hand-me-downs from her stylish relatives. Because of this, a love for fashion grew at an early age, and she eventually went to study at the prestigious Parsons School of Design in New York.

Creating Something New

Since then, Pauline has made it her mission to create her own fashion label – and that’s exactly what she’s done. Alter is her new baby, and a space for her to create impressive collections that use upcycled and vintage fabrics to transform these old pieces into something new. Most of her designs focus on minimalism and gender fluidity, and feature the likes of trench coats, oversized sweaters, and so much more.

Pretty awesome, right?

Everything You Need to Know About the Brazilian Blowout Hair Treatment

The Brazilian blowout hair treatment is currently the biggest craze of the fashion world. For those who don’t know, this treatment has recently become famous for its transformative results of intense frizz-free shine in the hair. But just like every other treatment, there have been questions regarding the safety and validity of this one too. If you’re also questioning whether to indulge in this pretty pricey treatment, you’re in the right place. Here is your expert-explained crash course on this special hair straightening treatment.

The Hair Treatment

Originated in Brazil, the Brazilian blowout is a liquid keratin formula which bonds to the hair and creates a protective layer around each strand. Through the process, it effectively diminishes the frizz and seals the cuticles, protecting the hair from any external damage. A flat iron is used to seal the formula in, before it is rinsed in the shampoo bowl. After the treatment, the hair will be left frizz-free, hydrated, and more resilient with an insanely glossy mirror-like shine.

The Difference

Though the end results are quite similar, a Brazilian blowout surpasses other keratin treatments with its customizable mild formula which can be tailored according to your hair. Also, the post-treatment is a little less complicated. After a keratin treatment, you have to follow a few rules regarding washing, clipping, tying, and styling your hair. Brazilian blowouts, on the contrary, do not have any such rules and after the rinse, you can continue to treat your hair like you would on a normal day.

The Safety

According to some experts, people with textured hair should take extra precautions before going for the Brazilian blowout. The heat used for the treatment can be damaging as it may not get distributed evenly in the hair, making certain parts of the textured strands react differently. In such a case, the advice is to be mindful with the amount of heat applied to the hair.