Mindfulness in consumers is on the rise – with more and more people becoming conscious about their carbon footprint. Fashion brands now cannot exist without sustainability – as Gen Z is quick to call out the brands that are harming nature and exploiting labor in 3rd world countries. This rise in consciousness has given rise to the rental and resale market. People recognize the importance of both the markets and their contribution towards a sustainable future for fashion. When it comes to rentals – people can rent designer brands for a fraction of their retail value – making them accessible to crowds who could only dream about buying them, and resale sites aim to extend the lifespan of the items.
Big Names Joining Hands for a Sustainable Fashion Future
Now – two big names from each field are coming together to bridge the gap between the rental and resale. Hurr is a leading rental platform in Europe – while Depop is a community marketplace. These two leading platforms are coming together to steer consumers away from overconsumption.
What to Expect From the Collaboration
In order to bridge the gap between rental and resale and to keep the fashion loop going, Hurr has partnered with Depop to keep the clothes out of the landfill for as long as possible. Hurr’s selection of popular pre-rented designer items will be on sale via Depop. You can expect to find labels like Rixo, Stine Goya, By Far, and more. The pre-loved items are rented for up to 20 times before, and now they will be on sale with Depop. You can find clothing items like – skirts, shirts, dresses, and blazers.
What’s more? You can find these pre-loved designer items from Hurr’s collection at up to 80% off of their original price. This step will ensure that clothes find a second life and don’t end up as waste. This collaboration between rental and resale is a step towards making the fashion economy more circular. Justine Porterie, head of sustainability at Depop, mentioned how reselling at Depop is just the first step. They hope the clothes pass on from person to person and find a longer life span, and are in circulation for as long as possible. Seeing the popularity of thrift stores and the rise in demand for sustainable fashion – this collaboration is sure to find success.