The ongoing pandemic has changed the fashion industry in a way that many of us never thought possible. While many companies and designers have found themselves losing business, money, and inspiration, others have found that these changes and these restrictions have propelled them towards something even more incredible. This has been the case for Hanifa, a brand that has used 3D models to bring its latest collection to life.
Causing Some Problems
With fashion weeks canceled and fashion shows postponed, there’s no doubt about the fact that the worldwide lockdown has caused some problems within the fashion world. Anifa Mvuemba, the designer behind the Hanifa brand, has found herself dealing with these problems first-hand. Just before lockdown was put in place, Anifa had planned to launch her brand new collection online – but with everything going on, she just didn’t know whether it was the right thing to do. After numerous brainstorming sessions, she eventually came up with the idea that would allow her to bring a catwalk show to the internet.
An Impressive Collection
For her Pink Label Congo collection, Anifa wanted to celebrate the natural beauty of the Congo, while also bringing to light some of the social and environmental issues that the country faces. Because of this, she wanted to really showcase her clothing and show how they would look on real people. In the end, she worked with people who could bring 3D models to life. While the clothes look as though they are walking down a runway, she has been able to keep people out of contact with each other, while also maintaining her own business. In her words, “We know that some people may never experience fashion week or Hanifa showcase, so we wanted to show up for our audience where they show up for us on a daily basis.”
Hanifa’s 3D runway shows have been shared on Instagram, where they’ve gone down a storm.