Although there’s no doubt about the fact that the online world has governed the human race for a few decades already, the ongoing pandemic has made us rely on the digital realm even more. Yes, even in the world of fashion. While London Fashion Week has always been a physical event that saw models, designers, and fashionistas fly in from across the globe to be there in person, this year London Fashion Week went digital – and it was certainly a triumph. This is everything we learned.
It Does Work
Perhaps the biggest thing we learned from the first digital London Fashion Week is the fact that it does work. While we don’t think that every fashion week from now on will be online, this event showed us that it’s still just as wonderful. Designers were able to showcase their work no matter where they were in the world, online discussions were able to take place between those looking to make their mark, and fashion fans were still able to embrace new trends and styles.
You Can See Now, And Buy Now
One of the perks of hosting a digital fashion week is that London Fashion Week wanted to promote a ‘See Now, Buy Now’ way of purchasing designers’ clothes. This meant that those watching at home could head online and buy what they could see strutting down the runway immediately, allowing for more profit for the designers in question. In this case, many designers donated a portion of these profits to charities close to their hearts.
It Opened Discussions
With less time worrying about hair, makeup, and backstage drama, the digital London Fashion week opened up discussions between those who wouldn’t normally be heard during these events. For example, the Mayor of London and the editor-in-chief of Vogue started off the event with their discussion on politics, environmental issues, structural inequality, and much more.
Are digital Fashion Weeks the future?
Singing sensation Rihanna and A$AP Rocky are popular fashion influencers. After confirming their rumored dating, this power-packed couple is seen enjoying several #couplegoals, full with serious fashion punch.
On the Filming Set
A$AP’s eclectic style perfectly matches with Rihanna’s mix and match fashion flair. Rihanna is an expert for using vintage gems stylized with clothing from the new collection. She recently wore a corset from Dolce & Gabbana’s 2005 Spring-Summer collection, with a coat made of shearling and brown trousers that were baggy, to a New York film set. The look was completed with a silk headscarf and several rings by Briony Raymond, which is currently her favorite signature accessory. Her outfit went well with A$AP’s look, which was from the 2021 Autumn Winter by Stefan Cooke. His look was completed with a khaki-colored sweater vest over offbeat styled orange trousers paired with zipped blue boots. All of his attires were from Kiko Kostadinov.
IRL Fashion Awards Look
Back in 2019, during the IRL red-carpet events, the singing rock stars made an unrivaled stylish appearance together at the Fashion Awards. Rihanna dazzled in a stunning pale tulle designer creation from her Fenty Maison, decked with diamonds from Boghossian and Harry Kotlar. By her side, maintaining his killer charm, A$AP was eccentrically dressed in an oversized suit paired with Rick Owens trainers.
On A Date Night
The love-struck sweethearts spent an evening together in style at Barcade in New York. Turning the heat up, the fashionista was adorned in a bold pink dress ornamented with vintage beads from Christian Dior, paired up with a fluffy pink-colored hat, a Baguette bag by Fendi, and golden heels from Tom Ford. The rap star wore leather trousers from Rick Owens topped with a jacket by Alyx, over a sleeveless sweater by Raf Simons.
Looks for Upcoming Music Video
Maintaining their impeccable style statement, the power couple showed off their looks in a new, music video shoot for Rihanna’s ninth album, instigating further rumors of a much-anticipated couple collaboration.