Rihanna is the kind of woman who just can’t be tamed. That’s why we love her so much. If someone says that she can’t do something, she makes it her mission to prove them wrong and become an international success. She has done just that with her music career, and she’s even made waves as a fashion and beauty mogul. Yes, her Fenty brand has brought some of the latest and greatest cosmetics and lingerie into our lives – but Rihanna doesn’t plan on stopping anytime soon. This is everything you need to know about her brand new fashion brand.

What Will The Brand Be Called?

To create her new fashion brand, Rihanna is teaming up with LVMH. This multinational conglomerate company has subsidiaries in the likes of Louis Vuitton, Sephora, Christian Dior, and Rihanna’s Fendi brand. For this, though, they will help launch Rihanna’s brand from the ground up, which is something they have not done since 1987. They will provide vital resources, connections, knowledge, and a huge portion of money to launch this from the ground. But what will it be called? It’s believed that the new brand will be called Project Loud France. It’s reported that this is a hint towards her famous album entitled “Loud.”

What Will Be Included In The Brand?

It seems as though Rihanna is going all out for Project Loud France. She isn’t restricting herself to clothing alone and has decided to launch various projects and categories underneath one giant umbrella. While her clothes will take up a huge portion of this brand, she will also design and manage the sale of accessories, homeware, office supplies, technology and gadgets, and gardenware. Although we don’t know a huge amount about these products, many believe we saw our first glimpse into what we can expect when Rihanna debuted a pair of Fenty sunglasses in January 2019.

When Will It Launch?

While there’s no official date on when Project Loud France will launch, we do know that they are in the later stages of development. Both Rihanna and LVMH have pooled in millions of dollars into the project, and they have even hired staff to keep the ball rolling. They were able to poach these staff members from the likes of Celine and Louis Vuitton to make sure the whole thing runs smoothly.

We can’t wait to see what Rihanna pulls out of the bag!

There are a lot of things in life that make up a person. One can live through those things and choices while still maintaining an identity. However, some have allowed their love for mundane things to define who they are. They have absorbed this thing and it has taken over their identity. Here are some of those things that lead to changes in their personality.

One of the major entertainment franchises that dominated the 1900s was Disney. The majority of the children back then and some adults had one or two favorite Disney characters. Minnie and Mickey Mouse are still popular today.

Like any other popular concept, these things became personality changes for many people. Today, one would find households that are completely submerged in the tales of Disneyworld. People would wear or have souvenirs belonging to one Disney character or the other. It becomes their entire life.

Sports brings people together. Those of different ages and backgrounds come together to enjoy a game. Most sports drive passion and it is seen in the participants and well-wishers. Sometimes, this passion goes a little bit overboard.

This is seen especially in parents that are a little bit overzealous when it comes to elementary school sports. They often treat it like it is the nationals or the championship. Their love for sports leads to personality changes in these parents. Who gets to suffer this excessive enthusiasm? The little kids trying to have fun.

Some celebrities are very good at their craft. They are so good at what they do and in time they become a brand. This attracts fans of all kinds. Some are merely interested in their craft. The fans are interested in those things they do.

However, one would also find a group of fans that is interested in more than just the craft, but the lifestyle of these celebrities. Some then take it up a notch. They absorb the lifestyle of these celebrities as theirs. Follow their every move, act like they do, copy their lifestyle and fashion.

People have various characteristics and attitudes. A combination of these attitudes creates a unique individual. People in their search for self-actualization tend to seek out categories that best define them.

Sometimes they find the closest category to their character. However, people tend to become absorbed in that category. They add other characters that they do not have just to fully fit in the said category. Things like categories then become their personality.

Horses have been a great ally at different stages of human history. There was a time when it was common and seen in almost every household. Thanks to technology; the invention of fast-moving automobiles, horses have been relegated back to the countryside. But some people still maintain their love for these animals.

It is not hard to find those who became obsessed with owning horses. Horse collections create personality changes in these people. Their entire existence revolves around having a horse.

It is a world of freedom of expression. The right to live as one deems fit is on the front fore. This has also led to changes in how people interact and socialize. Small things become personalities for many. One of such is drinking.

There was a time when getting drunk was rare and avoided. Today, drinking without getting drunk is not complete fun for some. Drinking has become their whole personality. They are basically waiting for the hangover to be over in order to start the next batch of drinking.

Keeping fit is something almost everyone aims to do. There are a number of ways to achieve this. General lifestyle, diet choices, and CrossFit are some of those ways. One that is particularly hard for many to start is CrossFit. But once a person becomes accustomed to the drills, it is easier to go on. Here comes the extreme side of things.

There are people who get used to the CrossFit life to the extent that it leads to change in personality. They do not know when to stop or when to take it slow. Their entire life becomes a tale of muscles and weight lifting.

One of the many marvels of nature is the celestial bodies orbiting the grand space in existence. At times, people look up and revel in the wonders of the stars. Some take their amazement to the next level by learning the names of the stars and history behind those names.

Constellations, folklores, and others are some of the things associated with astrology. However, the love for astrology is one of those things that becomes personality for many. They become obsessed with knowing millions of stars.

Harry Potter is one of the most popular stories of all time. Both the book and the movie have gained much popularity. But when things become a personality, one tends to go extreme in their love for the movie. Every scenario in life is painted to be interpreted to suit a narrative in the movie.

Every character or attitude fits into one of the “houses” in the story. Anybody assumed to be bad is Voldemort. People start to use the movie to judge reality. Deliberate injury on one’s forehead to look like the young wizard is one example of an extreme case.

There is a time for everything, it is a way to ensure order and sanity in the world. A meal among friends at a restaurant might not be the best place to bring up conversations about forex trading.

This would be the fifth time in a day. This is what happens when forex, stock trading, and others things become someone’s personality. Most have honest intentions because they think their friend is missing out. However, it is important to learn when to discuss things like this with friends and family.

Mild character and gentle disposition are often seen as a form of pretense by some. When the expression “he is real” or “she is being real” are used, most times, they are used for those who like to cause chaos here and there.

For some being a chaotic being in the name of being “real” lead to changes in personality. They become used to the idea of wreaking havoc every now and then. It becomes a sort of identity for these ones. Speaking to anyone and everyone without caution.

A vehicle comes in handy for a number of reasons. They help one to move from one place to another. In time, due to ease while handling or comfort provided, some users get attached to their vehicles.

Care and maintenance are done with utmost attention. If one is not careful, the love for one’s car becomes a personality. Talks every time will somehow end with discussing how one is taking care of the vehicle or perhaps one of the many things the vehicle can do.

Some people see music taste as a way to categories. They deliberately develop an interest in the genres that are not exactly popular. The next thing is the personality change. They use their music to judge others.

Every discussion is about how they are cooler or smarter because their music taste is different and unique. One example is a teenager boasting about his love for heavy metal music. To him, heavy metal music is for cool people and listening to this genre makes him cool.

Work is an integral part of human life, so it is relaxation, entertainment and others. But some are consumed with the idea of productivity that they become too attached to their work.

No vacation, no hanging out with friends, no time for entertainment, they are either at work or at home working. This changes their personality and orientation of how life should be lived. It becomes a norm to work from morning to night for these ones.

The entertainment industry has also led to a lot of changes in personality for most of its fans. Another prime example of such are sitcoms or tv shows. There is a level of consistency required if one is to follow a tv show for long. In time, these fans might become the TV show.

Always talking about the events of the current week, making predictions about the events of the following week, spilling spoilers, and so on. The Office is a nice TV show as confirmed by many, it has also changed a lot of personalities.

Love is a beautiful thing. While it is expressed in terms of action and commitment, sometimes, it is also expressed in terms of personality. It is common to find boyfriends and girlfriends talking about their partner to friends and others. At times, this becomes their personality.

Everything is about their partner or the way he acts. Some even go as far as copying the partner’s lifestyle in many ways. Sometimes, this personality change is born out of admiration for the person, and sometimes, it is a thing of obsession.

Fashion is a lifestyle and a way of expression. One of the popular aspects of fashion today is the major clothing brands. Brands offer people the opportunity to add class and identity to fashion.

The good news is there are various brands out there. One can decide to choose from any or stick to the one they prefer. However, after choosing just one, some people make the choice a thing of personality. Always talking about the brands, they explain how it makes them classy and different from others. Yes, we know. Next?

This is basically started out as a way of relaxation for stressed out moms. Taking a bit of wine in order to have a moment of “peace” and space from mummy duties. However, it is gradually becoming a thing of lifestyle. Some people today believe that once a person becomes a mom, the next thing is wine.

In some cases, one would find moms doing more drinking than actual parenting. Being a wine mom consumes the identity of this woman. In extremes cases, it can lead to a form of addiction.

For some, the criteria for friendship, the scale for categorization, and the system of classifying others is all about the generation they are born in. “The 2000s kids will never know what this is.” “The 1900s folks will never understand what this new stuff means.”

These are some of the comments one would often from these types of people. Every decision or choice is interpreted in the frame of what generation they are born into. It never gets tiring for these ones and soon becomes a personality.

Memes are for fun and playful times. They are basically videos and pictures used to describe or respond to others or to express reaction. They are used on social media; mostly in conversation.

But if anyone has ever had a chat with someone that has a meme for every reaction, one would understand how tiring the situation can be. the use of memes becomes too frequent and these folks are all about responding to a chat using memes. What’s the worst part? Most times they use the wrong meme.

One of the unfair diversities that exist in nature is varying immune systems in people. While some people are barely sick and always active, some others are always having one form of ailment or the other.

It is nice to show a bit of support for the latter groups. But sometimes, one would find those that use their health issues to explain everything that happens to them. It becomes a form of personality. Every talk is about their health and how they can’t do like others because they are always sick.

People often have ancestors that have migrated from one part of the world to another. Say for example, someone living in America with ancestors from Norway. Some of these people, probably, as a way of proving their connection to their origin would claim to understand the culture of the homeland more than those living there.

Someone who has lived all their life in America claiming to understand and know more about Norwegian culture more than those that live in Norway.

Neatness is something to be admired in people. This goes in hand with self-organization. Some people though, take neatness up a notch. They are extra and excessively meticulous with things.

They can be annoying at times. And when they are asked or question about it, they come up with self-diagnosed excuses on how they can’t help it because they have OCD. In reality, they do not. But using a condition that they do not have as an excuse for their behavior becomes their new personality.

Another thing that leads to personality change for people is zodiac signs. This personality change occurs in two different ways. There are some that tailor their character and lifestyle to their zodiac signs and reading.

Using it as an excuse to be what they are irrespective of how insensitive it might seem. Then there are others that judge others and form opinions using their zodiac signs. Discussion about zodiac signs become the point of discussion for both groups.

Within a city, it is quite common to find that some areas are more developed than others or that some areas are classier and quieter than others. People of different areas come together to earn a living in various companies or establishments across the city.

One might encounter that particular colleague that makes everything about their area of residence. They push the narrative that they are somehow better or that their life is better because they come from a particular place.

There are some old acquaintances or past friends, once they send a message, one can be sure of what it is. A new saving and investment plan that would help one double their funds in two days.

The only requirement is that they bring two more persons into the plan. When the scheme crashes, after a month, they come up with another one. This type of people is known only for these things. It is another classical example of people having personality changes due to their overzealousness for regular things.

A lot of things can lead to personality change for many people. For some, it is the unfounded stories. The idea that nothing just happens without a hidden force behind it. Every new disease is orchestrated by some powerful people to vanquish others.

Every new development has some hidden agenda. These are the words on the lips of these types of people. Listening to them can be fun at times. Waiting to hear what conspiracy theory they have about a certain issue. Some other times, it can be annoying and frustrating.

People on Herbalife or other types of green products that are tailored towards a healthy lifestyle tend to boast about their actions. Sometimes they want people to know that they are taking these green leaves.

Probably because they want to be noticed while losing weight or they want to be known for their conscious healthy lifestyle. For whatever reason, these people allow these choices to lead to personality changes in these people.

Brand influencers have to use a part of their lifestyle to promote their brands. They do this mostly on social media. But, sometimes, due to a zealous attitude to their work, they tend to go the extra mile.

This extra mile means that they get to become their job, turning it to their personality. Every aspect of social interaction is tailored to promoting the brand. These influencers tend to lose themselves in the job.

Politics drive people to move in groups towards a common goal. These people often have a central theme or identity. Sometimes, politicians make their life all about their political party.

Even when their parties make decisions that they do not agree with, they go ahead and support the decision. This is born out of an absurd sense of loyalty that is often seen in these people. Another typical example of people turning things into personality.

Every morning on the way to the office, one would find them with a cup of coffee. At lunch break, another cup of coffee to calm nerves. Evening, on the way home, another cup of coffee.

There are people who have made coffee consumption their personality. They do not believe they can function without having a cup of coffee. They also try to force their love for coffee on others, thereby making it an entire personality.

People by choice have made certain decisions about their diet lifestyle. Vegans and vegetarians are common examples. Some of these choices are based purely on noble intentions.

However, some have developed the idea that they are somehow better than others because of their diet choices. They use every opportunity to others what they should eat and what they should not eat. Talking about how they are superior to those who eat just anything they are served.

There are more than enough exciting wonders in the world. Some are natural while others are man-made. Traveling exposes one to these wonders. Traveling also exposes one to many exciting cultures that exist in the world, allowing one to acquire knowledge and see the world holistically.

Some however use their traveling experience to lord over others. They believe they know more about a land because they spent two months in that land the last time they traveled. Places they have traveled to become the best places in the world.

Religion as a way of life can be a good thing. The worshippers enjoy a life that is lined with purpose, guidance, and direction. However, the notion that everyone has the freedom to participate in religion or not is lost on many.

They make religion their whole personality and try to force it down on people. Another group in this category is those who are non-religious people. Some of them like to start every discussion with how they are not religious as if it makes them look cooler or something.

Of the most popular groups formed in school is a sorority. Some sororities are more notorious than others. New students that love the idea of a sorority often do all they can to get into this group.

Once they are, everything about their lives and choices are to do with their sorority. Diet style, dressing, type of friends they make, and many other aspects of their social life in school revolves around the sorority rules and lifestyle.

There are a lot of interesting characters in Star Wars. Both young and old alike have enjoyed the series. The different parts of the series have appealed to a lot of people. While the movie is about the Force, it does have a kind of force or effect on its fans.

Star Wars fans have the tendency to turn the movie to their entire personality. Everything in life is driven by the force and every evil person is a descendant of Darth Vader.

Video games can be fun and exciting. It calls for training, skills, and passion for one to enjoy most of the latest exciting video games.

However, when one becomes obsessed with a video game to the extent that they just can’t stop talking about it, then it becomes their personality. Some take it to the next level; they go online to YouTube to stream other gamers and start copying these popular gamers.

Personal orientation is gaining more diversity as the days go by. Many are still trying to understand how diverse groups interact with each other. However, some have turned their sexuality into something of a personality. They use it to excuse everything they do.

The worse part is that anyone who tries to criticize their behavior is seen as “phobic.” They are cases of people that use their identity to harass others under the pretense of not being attracted to them.

The two most common pets’ animals are cats and dogs. They can be endearing and fun to have. Most pet owners and lovers spend their time and money caring for these ones. For some, these things become their entire personality.

Their lives revolve around their pets and their care. One would always see them with this pet, at playgrounds, at the workplace, and on many other occasions. Some would even get sick if their pet should get sick.

It is okay to have preferences; they are what makes life colorful and diverse. Sometimes, preferences mean that people get to love some and hate some. However, some overstate their hatred for something that it becomes the norm. It leads to changes in personality.

One example is a person that hates avocados but doesn’t stop there. This person makes every discussion about how they hate avocados and how they are different from others that love avocado. Their hatred for avocado becomes a new personality.