The Nike Swoosh Logo Appears on the Company’s New Jacket Series

By Daniel Miller - 12/23/20

Two models wearing Nike's New Jacket Series — The Nike Swoosh Logo Appears on the Company’s New Jacket Series

The Nike logo is one of the best-known brand logos in the world. For the third year in a row, the recognizable checkmark has been magnified and applied to a series of jackets to be released by atmos. The bigger the swoosh, the bigger the jacket.

About the New Nike Big Swoosh Boa

Atmos has made the Nike Big Swoosh Boa available each year since 2018. Two years later, the fleece outerwear arrives complete with oversized Swoosh branding, in new colors. It’s made using boa material for its high heat retention. Every iteration boasts a big Nike Swoosh logo on the back and front, as well as a smaller Swoosh on the chest. All branding is done in contrasting colors. This way, the enlarged insignia stands out even further.

5 models wearing Nike's New Jacket Series — The Nike Swoosh Logo Appears on the Company’s New Jacket Series

The price of the new Nike’s 2020 Big Swoosh Boa Jackets is $115, and the jackets will be available in all sizes ranging from S to XXL.

The jackets will arrive in schemes of black and white, neon green and black, as well as pink and black. They are reversible outerwear, and they can be styled either as a windbreaker or a Sherpa jacket. While the latter option utilizes magnified Swoosh stretching from the right shoulder to the left sleeve, the windbreaker has the option for the more subtle design with a small Nike logo on the left chest as the main design point.

A model wearing one of Nike's new Boa jackets — The Nike Swoosh Logo Appears on the Company’s New Jacket Series

А Brief History of Nike

Nike is an American corporation producing sports shoes, clothing, and equipment, that’s headquartered in Washington County, Oregon. The company was established in 1964 by Phil Knight and Bill Bowerman. The business changed its name from Blue Ribbon Sports to the current Nike in 1978. Today, the corporation employs more than 44 thousand people across the world, and it has total assets worth around $15 billion.