When the world first figured out that plenty of our everyday materials could be recycled and reused, it was the beginning of a new era – one which many people thought was going to end with plastic, glass, and paper.
But it certainly hasn’t.
New methods of recycling are coming out all the time, and now the fashion industry is jumping on board and getting ready to do its part too – something which is good for both the planet and, let’s be honest, our wallets too. More and more clothing brands are finding ways to manufacture their products sustainably, recycling more fabrics, turning plastics into thread, and most importantly, saying no to harvesting the bodies of animals for their aesthetic appeal.
But letting animals keep their skin doesn’t mean we all have to sacrifice the delightfully fuzzy feeling that furs provide; the art of faux-fur has finally been mastered, being equal parts delightfully comfortable and super stylish – and far less expensive than real fur!
Maya Reik founded Marei in 1998 when she was just 20 years old and has been conquering the fashion world ever since – sharing factory spaces with big names like Stella McCartney, Gucci, and The Row. The eco-fur of her coats and jackets use polyester and acrylic.
Chloé Mendel founded Maison Atia with the intention of turning faux fur into an affordable luxury, and with supermodels like Gigi Hadid sporting her coats, it seems like she’s succeeded. Some of these beautiful non-beasts are even reversible.
Fuzz not Fur
When Nadja Axarlis noticed that faux fur production was not meeting the demand from shoppers, she went ahead and founded Fuzz not Fur – making classy, timeless coats that are always in style. The materials are designed to mimic lynx and rabbit fur.
Cross-national partners Amélie Brick and Lauren Nouchi launched Apparis with a flair for combining the trend-forward styles of NYC and Paris, boldly coloring their incomparably soft faux-fur coats in monochromes and other solid colors.
House of Fluff
Kym Canter has 26 fur items in her closet at one point, selling them all before vowing not to do any more harm to animals or the environment and founding her own eco-friendly faux-fur line, Fluff. Her label has even helped push forward scientific research into non-toxic fabrics.
Shrimps is one of the most prominent faux-fur brands, diving deep into accessories as well as coats. It was founded in 2013 by Hannah Weiland, who focuses on colorful, graphic prints for her creations.